Chennai, Aug 7: Reinforcing its long-standing commitment to innovation and category creation, CavinKare announced the launch of Dermaxix, a premium professional skin and hair care brand developed exclusively for luxury salons. Building on the success of Raaga Professional, the new brand marks CavinKare’s strategic entry into India’s rapidly expanding luxury salon segment, which has traditionally been dominated by international brands. Dermaxix is one of the country’s few homegrown premium professional beauty brands, developed in India for Indian consumers.
For decades, India’s premium professional salon segment has largely been led by multinational brands. With Dermaxix, CavinKare aims to offer luxury salons a homegrown premium alternative designed specifically for Indian skin and hair.
Developed at CavinKare’s state-of-the-art Research & Development Centre, Dermaxix combines internationally sourced, high-performance ingredients with formulations specifically designed to meet the unique needs of Indian skin and hair. The brand seamlessly blends the innovation of Korean skincare with the precision of Japanese beauty science to deliver premium salon experiences across an extensive portfolio of skin and hair care solutions.
Commenting on the launch, Mr. Ashrit Pattanaik, Business Head – Raaga Professional, said:
“The professional beauty industry in India is witnessing a clear shift towards premium and experience-led services, creating new opportunities for innovation. Through Raaga Professional, we have built strong relationships with salon professionals over the years, and Dermaxix is a natural extension of that journey. The brand reflects our commitment to bringing globally benchmarked, high-performance solutions to the premium salon segment, backed by our deep understanding of the Indian market. Innovation has always been at the core of CavinKare’s growth. With Dermaxix, we have combined global beauty trends with our in-house R&D capabilities to develop premium professional solutions tailored for Indian consumers. As the industry continues to evolve, we remain committed to supporting salon professionals with products that deliver both performance and value.”
The brand makes its debut with India’s first Colour-Changing Korean Glass Wax, inspired by Korea’s globally acclaimed Glass Skin philosophy. Designed to elevate the premium professional waxing experience, the dermatologically tested formulation changes colour during application to indicate the ideal removal stage, enabling greater precision for salon professionals. The wax melts at a lower temperature for enhanced client comfort and is formulated with 97.8% naturally derived ingredients and premium botanical extracts. Free from mineral oil and colophony, it delivers smoother, more radiant-looking skin while helping luxury salons offer a differentiated, premium treatment experience.
The Colour-Changing Korean Glass Wax is the first in a series of globally inspired innovations planned under the Dermaxix portfolio. Over the coming months, CavinKare will introduce an expanded range of premium professional skin and hair care solutions, reinforcing its commitment to developing world-class beauty innovations in India and empowering luxury salons to deliver international-standard beauty experiences.