Mumbai, Aug 6: Times Prime, India’s premium lifestyle membership platform, has partnered with HSBC India to power the dining and lifestyle proposition of the newly launched HSBC Live+ Visa Infinite Credit Card. The collaboration marks another milestone in Times Prime’s growing portfolio of premium financial institution partnerships, bringing its signature experiential ecosystem to a discerning audience that values meaningful experiences over transactional rewards. The card was launched with pomp and glamour at Fairmount Mumbai and a special appearance by actress Disha Patani and an extraordinary culinary showcase hosted by acclaimed celebrity chefs and former MasterChef Australia judges George Calombaris and Gary Mehigan. Guests experienced a thoughtfully curated multi-course menu that celebrated innovation, craftsmanship and storytelling through food, perfectly reflecting the partnership’s vision of creating memorable, access-led experiences that go beyond the ordinary.
Times Prime is sought out by its members for its unique experiences such as Gourmet Table, Purple Carpet , and many more. Through this partnership, HSBC Live+ Visa Infinite cardholders gain access to Dine with Times Prime, an invitation-led B2B platform curated to give premium audiences access to India’s most celebrated restaurants. The offering moves beyond conventional discount-led dining benefits to deliver a curated, editorial approach to fine dining — featuring chef-curated menus, complimentary welcome drinks or desserts, and premium dining experiences.
Cardholders will enjoy privileged access to a portfolio of marquee restaurant partners, including Indian Accent, Lavonne Academy & Café, Olive Bar & Kitchen, Comorin, ITC Hotels, and TresInd, among others, spanning India’s key metros as well as international dining destinations in Singapore, Thailand, and Dubai.
The dining experiences have been thoughtfully curated across three distinct collections to suit every occasion:
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Discovery — Casual premium dining, all-day dining, and neighbourhood favourites
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Signature — Chef-led restaurants, destination dining, and award-winning independent brands
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Icon — Luxury hotel signatures and nationally acclaimed culinary destinations
In addition to dining privileges, cardholders will enjoy a curated set of lifestyle benefits, including a complimentary Sony LIV subscription and exclusive offers from marquee brands such as Uber, Toni&Guy, and TUMI — reinforcing the card’s positioning as a comprehensive premium lifestyle companion.
Commenting on the partnership, Sandeep Batra, Head, International Wealth and Premier Banking, HSBC India, said,
“The HSBC Live+ Visa Infinite Credit Card demonstrates our commitment to continuously enhance the overall experience of our customers’ distinct needs across segments. Designed to cater to the dynamic lifestyle of our customers, the credit card aims to reward every single transaction, ensuring they enjoy more value in every transaction. The card allows customers to enjoy delightful culinary experiences, enhanced benefits on hotels, travel, lifestyle and shopping. We encourage our customers to take advantage of this offer and maximize their benefits with their everyday spends.”
Harshita Singh, Business Head, Times Prime, said:
“Dining today is as much about the experience as the meal itself. Through Dine with Times Prime, we’ve partnered with some of India’s finest restaurants to offer members curated dining experiences beyond discounts. Our collaboration with HSBC brings this philosophy to a premium banking audience while reinforcing Times Prime’s role in creating differentiated card propositions for leading financial institutions.”
Suresh Sethi, Group Country Manager, India and South Asia, Visa, said,
“Affluence in India is evolving from ownership to experience-led living, with consumers seeking access, recognition and moments that feel personal, seamless and memorable. Dining stands out strongly in this shift – it is where lifestyle, culture and celebration come together. The coming together of HSBC Live+, Visa Infinite and Times Prime is a natural progression in this direction, combining HSBC’s customer insight, Visa Infinite’s global platform of premium access and trust, and Times Prime’s curated dining ecosystem, offering a proposition that brings alive the bespoke life desired by today’s discerning consumers.”