New Delhi, Jan 07: ANOR, a trailblazer in premium lab-grown diamond and gemstone jewellery, is redefining modern luxury for India’s most discerning collectors. With an unwavering focus on design and craftsmanship, ANOR has elevated lab-grown diamonds from accessible elegance to aspirational indulgence, infusing every creation with artistry, innovation, and emotion.
Founded by Bina Choksi, a self-taught designer from a fourth-generation diamantaire family, ANOR draws on over 75 years of heritage and craftsmanship. Bina’s philosophy marries architectural precision with soulful storytelling, creating pieces that transcend fleeting trends and celebrate personal milestones. Her pursuit of perfection and quiet elegance has shaped ANOR into a brand synonymous with refined indulgence and meaningful luxury.
From one-of-a-kind statement pieces to intimate gifting collections, ANOR designs commemorate life’s rarest moments engagements, weddings, and timeless keepsakes. Each piece is meticulously hand-finished using lab-grown diamonds and gemstones, reflecting the brand’s belief that the future of luxury lies in design innovation and experience.
“Our clients come to ANOR not just for jewellery, but for an experience,” says Bina Choksi. “They value craftsmanship that is personal, understated, and deeply meaningful—pieces that carry emotion as much as brilliance.”
The brand recently marked a key milestone with the launch of its flagship boutique in South Extension I, New Delhi. Designed as both a retail space for walk-in clients and a private lounge for bridal collections, the boutique embodies ANOR’s hospitality-first philosophy, offering a discreet, intimate environment where every guest receives personalized attention from jewellery specialists.
At the invite-only opening, India’s leading families praised ANOR’s bespoke service, quiet exclusivity, and the rare privilege of direct design interaction with Bina herself. Many likened ANOR to the “Zoya of lab-grown diamonds” and “the Tiffany of the new era.”
With established locations in New York, Mumbai, and New Delhi, ANOR continues to lead the evolution of premium lab-grown diamonds—championing artistry, authenticity, and emotion at the heart of modern luxury.