Bangalore, Aug 04: Licious, India’s first D2C unicorn, today announced a strategic partnership with MoEngage, India’s #1 Agentic Customer Data and Engagement Platform, to enhance customer engagement through AI–powered personalisation across its digital ecosystem. The partnership marks a significant step in Licious‘ customer experience strategy as the company continues to build lasting loyalty, drive repeat purchases, and support its continued omnichannel expansion across India.
Over the past eleven years, Licious has built a trusted relationship with millions of Indian households through its portfolio of premium meat, seafood, mutton, eggs, ready-to-eat and ready-to-cook products. As the brand expands across quick commerce and offline retail, it is partnering with MoEngage to deliver 1:1 AI–powered personalisation at scale, using customer preferences, regional tastes, and location-based insights to make every interaction more relevant. The platform will enable Licious to deliver intelligent customer journeys across the purchase lifecycle, from onboarding new customers to re-engaging existing ones with tailored product recommendations.
“At Licious, we’ve always believed that great customer experiences don’t end with product quality or timely delivery. They are built through every interaction a customer has with the brand. As we expand across quick commerce and retail, our focus is on making every customer interaction more relevant and timely. Our partnership with MoEngage enables us to build deeper, more meaningful relationships with customers by understanding their evolving preferences and delivering experiences that feel genuinely personal,” said Ramya Segar, Chief Revenue Officer – Licious.
“Licious is one of those rare brands that has not just created a category, but earned the deep loyalty of Indian households in the process. As they accelerate into quick commerce and omnichannel retail, the engagement challenge scales exponentially, and that is exactly where AI-native intelligence becomes a competitive advantage,” added Raviteja Dodda, CEO and Co-Founder of MoEngage.
The partnership marks another step in Licious‘ technology-led growth journey, strengthening its ability to deliver personalised experiences at scale.