Ahmedabad, July 31: FUJIFILM India inaugurated the Ahmedabad leg of Spectrum, the next stop of the Fujifilm Spectrum India Tour 2026. The Ahmedabad edition continues the multi-city Touch & Try initiative, bringing Fujifilm’s imaging solutions closer to photography enthusiasts, visual creators, and the community. True to its theme, “Imagine. Create. Inspire.”, Spectrum invites every visitor, whether a first-time enthusiast or a seasoned professional, to imagine new possibilities, create with the tools that bring those ideas to life, and leave inspired to take their craft further. The event showcases Fujifilm’s complete imaging ecosystem through an immersive, hands-on experience designed for creators of every skill level. As an experiential imaging tour, it is built around a comprehensive “Click to Print” ideology and will feature curated image gallery displays that celebrate visual storytelling and creative excellence.
The 3-Day tour will take place at the Navajivan Trust Campus from July 31st to August 2nd, where visitors can experience interactive Touch & Try zones, curated image exhibitions, creator-led sessions, community engagements and live demonstrations across Fujifilm’s imaging portfolio.
Commenting on the growing scale of the tour, Mr. Koji Wada, Managing Director, FUJIFILM India, said,
“The response to the Gurugram edition of Fujifilm Spectrum showed us that Indian creators are looking for experiences that go beyond the product and into the craft itself. Carrying that energy forward to Ahmedabad is a meaningful step in our journey, one that stays true to our Group purpose of ‘Giving our world more smiles.’ We are proud to keep building a platform where creators can experience our rich heritage in imaging solutions, seamlessly fused with cutting edge technology, in every city we visit.”
Fujifilm Spectrum brings the imaging ecosystem to life in Ahmedabad through dedicated zones spanning vlogging, cinema, street and travel photography, portraiture, premium imaging and the GFX system. As the next destination in Fujifilm’s multi-city Spectrum Tour, Ahmedabad was chosen for its rich artistic heritage and vibrant community of photographers, filmmakers and visual artists. The city provides an ideal setting to bring creators and enthusiasts together while furthering Fujifilm’s vision of making immersive imaging experiences accessible across India.
The experience extends well beyond cameras, with attendees getting hands-on access to Fujifilm’s instax™ range, Photo Imaging solutions with live print demonstrations, binoculars and optical devices, alongside offerings from accessory partners. Adding further depth to the experience, the Ahmedabad edition brings together a distinguished line up of visual storytellers and Fujifilm X-Mentors across a series of sessions, including Vivek Desai on the Art of Storytelling, Arvind Patwal on Content Creation, from idea to impact, Jatin Kampani’s Phantasmagoria, Aditya Varma on shooting big films with small cameras, and Prashant Godbole on the Art of Observation. A session on Build Your Portfolio and Film Simulation Recipes showcase by Fujifilm’s technical evangelists. Displaying images captured using a range of Fujifilm’s film simulations, custom in-camera settings rooted in their founding color philosophy that enables every photographer to bring their own voice to a frame.
Speaking on the significance of the Ahmedabad edition, Arun Babu, Associate Director, Imaging Solutions Division, FUJIFILM India Private Limited, added,
“Every city we take Spectrum to adds a new dimension to how we understand the Indian creator community, and Ahmedabad has a deeply rooted culture of storytelling and craftsmanship that this edition is designed to meet head on. By bringing our imaging portfolio from the X Series and large format GFX to instax™, QuickSnap, Optical Devices and the compact dye sublimation printer ASK 400, along with sessions from some of the finest names in visual storytelling, we want Ahmedabad to stand as a landmark chapter in the Spectrum journey.”
Visitors can look forward to the “Experience Passport Challenge,” a tour favourite that rewards exploration across the venue. Each visitor’s passport gets stamped as they move through the zones, creator sessions and experiential areas, with completed passports unlocking entry into giveaways featuring Fujifilm merchandise. The venue will also host interactive Treasure Hunts, giving attendees a chance to put the gear to the test on the spot through challenges such as “Shoot your friend” portraits, and “Shoot & Vlog” contests using the Fujifilm X App.
At its heart, Spectrum is about strengthening the creative community Fujifilm has built across the country. The event brings Fujifilm X Academy, the brand’s community-driven photography platform, to life in person, giving attendees direct access to the tutorials, expert guidance and workshops the platform is known for. Through hands-on sessions with Fujifilm X-Mentors, visitors leave with practical skills and guidance to take their craft further. With Gurgaon and Ahmedabad, Spectrum tour will span in more cities of India.