Mumbai / New Delhi, July 30: Taking a major step in redefining the premium consumer appliances retail experience in India, EBG Group today launched India’s flagship Daewoo Experience Store in Ghaziabad. The state-of-the-art showroom marks the beginning of Daewoo’s next phase of growth in the country, bringing the iconic South Korean brand’s legacy of innovation, technology, and reliability closer to Indian consumers. Spread across 3,200 sq. ft., the flagship store was inaugurated by renowned Indian actor Murali Sharma in the presence of Mr Chan Ryu and Mr Sangwan Oh, representatives from POSCO International, senior leadership from EBG Group, industry partners, dealers, and customers.
Located at Indirapuram, Ghaziabad UP, the store has been designed as an immersive retail destination, offering consumers an opportunity to experience Daewoo’s extensive portfolio of major home and kitchen appliances under one roof. The showroom features a comprehensive range of products, including refrigerators, washing machines, air conditioners, dishwashers, microwave ovens, televisions, kitchen appliances, and other consumer electronics, combining Korean technology, innovative design, and dependable performance.
The store enables customers to experience with products through live demonstrations, personalised consultations, and dedicated after-sales support, reflecting EBG Group’s vision of creating a seamless and customer-centric retail ecosystem for Indian consumers.
Speaking at the launch, Dr. Irfan Khan, Founder, EBG Group, said “The opening of India’s first Daewoo Experience Store marks an important milestone in our journey to build Daewoo into one of India’s most trusted major consumer appliance brands. We are delighted to bring the legacy, innovation, and technology of this iconic South Korean brand closer to Indian consumers through an immersive retail experience. This store reflects our long-term commitment to strengthening Daewoo’s presence in India while delivering world-class products and superior customer experiences.”
The launch builds on EBG Group’s strategic brand licensing agreement with POSCO International for Daewoo’s Major Domestic Appliances business in India. Under the partnership, EBG Group is spearheading the brand’s development, manufacturing, distribution, and retail expansion across the country, bringing Daewoo’s global legacy and Korean technology closer to Indian consumers.
As part of its long-term growth strategy, EBG Group has committed an investment of ₹150 crore towards product development, retail expansion, strengthening distribution networks, localisation initiatives, and the introduction of new appliance categories tailored to the evolving needs of Indian consumers.
The Delhi store marks the first step in EBG Group’s ambitious retail expansion plans for Daewoo. The company intends to establish a network of approximately 100 Daewoo Experience Stores across India by 2027, supported by a robust omnichannel ecosystem that includes company-operated outlets, direct-to-consumer platforms, e-commerce marketplaces, quick commerce channels, general trade outlets, and leading electronics retail partners.
Aligned with the Government of India’s Make in India vision, the products will be assembled by EBG in India under Daewoo licence using imported components, with localisation levels expected to increase progressively over time. The initiative is aimed at strengthening domestic manufacturing capabilities while generating employment opportunities across manufacturing, retail, distribution, logistics, and after-sales services. Further, EBG Group also plans to introduce DAEWOO One, an integrated smart home ecosystem that will seamlessly connect multiple appliances through AI and IoT-enabled technologies. The company will continue expanding Daewoo’s portfolio of energy-efficient products, delivering smarter, more connected, and more sustainable living solutions for Indian consumers.