Bengaluru, July 30: Flipkart Group, in partnership with PayU Finance, today announced the launch of Flipkart Pay Later, a new credit offering that gives customers flexible repayment options embedded directly at checkout. The offering is available across Flipkart, Myntra, and Flipkart Minutes, and marks the next step in Flipkart Finance and PayU Finance’s efforts to build a digital credit infrastructure designed around how India shops.
Flipkart Pay Later gives customers three repayment options: Pay Later, offering upto 30 days for everyday purchases, a Pay in 3 option that splits the cost across three payments, and EMI plans ranging from 3 to 12 months for higher-value categories including mobiles, electronics, appliances, and furniture. The offering is suited for high-frequency, lower-value transactions across Flipkart Minutes, fashion, home, beauty, and general merchandise, as well as larger purchases where structured repayment makes access easier.
To power Flipkart Pay Later, Flipkart Finance has kick-started the programme with PayU Finance, the NBFC arm of PayU, as its first lending partner, with additional financial institution partnerships planned as the programme scales. PayU Finance serves as the licensed lender while Flipkart Finance manages customer relationships and credit intelligence, combining commerce data with lending expertise to enable faster and more accurate credit decisions.
Vishal Ahuja, Executive Director, Flipkart Finance, said, “Affordability remains the core driver of how millions in India engage with digital commerce. For these consumers, aspiration has never been a constraint, access has. As pioneers of easy financing, with Flipkart Pay Later, we are putting a decade of commerce signals to work, building an underwriting model that sees these customers clearly and extends them credit at the moment it matters the most. This is not a payment feature. It is an important step in building a financial services capability that we believe will fundamentally change who gets to participate in India’s digital economy.”
Deepak Mendiratta, CEO, PayU Finance, said, “As digital commerce continues to evolve, the need for responsible and accessible credit has never been greater. Through our partnership with Flipkart Finance, we are combining technology, data-driven underwriting, and strong risk management to deliver seamless credit experiences at scale. Flipkart Pay Later is another step towards expanding financial inclusion while powering the next phase of India’s digital commerce growth.”
The credit decisions behind Flipkart Pay Later are built on Flipkart Finance’s commerce intelligence, transaction history, purchase patterns, and platform behaviour combined with PayU Finance’s lending and risk management capabilities from its financial institution partners. Customer exposure is assessed using multiple data sources, ensuring credit is extended responsibly and without over-leveraging.