SAN FRANCISCO, July 29 — Allocate, the private markets operating system for wealth advisory firms and fund managers, today announced a partnership with VanEck to expand access to private market strategies across the wealth channel. VanEck is leveraging Allocate’s technology and operational infrastructure to bring its institutional private markets expertise to financial advisors, RIAs, and the clients they serve in a scalable and efficient manner.
As private markets continue to expand into the wealth channel, many asset managers find that the platforms available to them were built for a different era of distribution: ones optimized for aggregating feeder capital, not for helping a manager launch, control, and scale its own advisor-facing offering. The result is long timelines, fragmented workflows, and operational burden that slow a manager’s entry into the wealth channel just as demand accelerates. By using Allocate’s infrastructure, VanEck is able to bring wealth-focused private market offerings to market in weeks rather than the months typical of traditional launches and meet growing demand while maintaining the operational rigor and client experience investors expect. Throughout, VanEck retained full control of its strategy, product, and investor relationships, with Allocate providing the underlying technology and operations.
“Private markets represent one of the most significant opportunities for investors, but they demand a different approach than traditional institutional distribution,” said Jan van Eck, Chief Executive Officer of VanEck. “Allocate’s technology enabled us to bring our first wealth-focused private markets offering within a matter of weeks. Their solution also integrates with our largest advisory firm clients which is a ‘must have’ these days.”
Allocate connects asset managers to a network of more than 375 wealth advisory firms and RIAs, and powers over $5B billion in assets on its platform. With purpose-built infrastructure spanning advisor and investor onboarding, subscription processing, compliance workflows, capital calls, reporting, and ongoing investor servicing, Allocate helps asset managers reach the wealth channel faster while keeping their brand and client experience front and center — expanding distribution and enabling more efficient capital raises.
“We’re seeing a fundamental shift across wealth management as advisors build more comprehensive private markets programs for clients,” said Samir Kaji, CEO and Co-Founder of Allocate. “The challenge isn’t generating demand — it’s providing the infrastructure that lets managers move with speed while maintaining the operational rigor private markets require. Our partnership with VanEck applies that infrastructure to bring private market strategies to the wealth channel, and it reflects where the industry is headed: pairing established investment managers with technology purpose-built for private markets.”
The partnership also marks the beginning of a broader strategic relationship between the firms. VanEck and Allocate expect to explore additional opportunities to expand private markets offerings available through the wealth channel.