July 27: Hindware Italian Collection unveiled its 2026 Ceramic Tiles Collection in Morbi, Gujarat, introducing an extensive range of new designs and finishes across ceramic wall tiles and elevation tiles. As part of the launch, the Company also inaugurated its new Experience Centre, reinforcing its commitment to delivering an immersive product discovery experience for customers, architects, designers and channel partners.
The Experience Center was inaugurated by Mr. Nirupam Sahay, CEO, Hindware Limited, Mr. Pankaj Mediratta, Business Head, Hindware Tiles, and Ms. Arunima Yadav, Chief Marketing Officer Bath & Tiles, in the presence of over 90 channel partners from across the country.
Drawing from international design movements, the new collection offers an extensive palette of patterns to seamlessly integrate with diverse interior styles. Homeowners and architects can choose from sharp geometric, classic floral, structured striped, brick, square, and fluid wave designs. Additionally, the collection introduces highly realistic marble-inspired and stone-inspired textures, allowing for premium material aesthetics with the structural benefits of high-grade ceramics.
Beyond visual versatility, the core of the collection centres on low-maintenance durability. The ceramic wall tiles provide easy-clean properties for indoor environments. Meanwhile, the robust elevation tiles are structurally engineered for exterior facades, balconies, and boundary walls, offering advanced weather protection and resistance to fading caused by seasonal wear and tear.
The range includes 300×600 mm wall tiles in glossy, matt and anti-skid finishes, 300×450 mm glossy wall tiles, and elevation tiles in 300×600 mm and 300×450 mm sizes with raindrop and rustic finishes.
Complementing the launch, the newly inaugurated 7,200 sq. ft. Experience Centre, strategically located on National Highway, Morbi, has been designed as a comprehensive destination for architects, designers, dealers and customers. The center is curated to showcase the full design variety, surface finishes, and architectural applications of the range in real-world settings, making it easier for customers to visualize how these interior and exterior tiles balance design variety with everyday durability.
Commenting on the launch, Mr. Nirupam Sahay, CEO, Hindware Limited, said,
“Our new Ceramic Tiles collection reflects the direction Indian design is moving in today, more expressive surfaces and finishes suited to both interior and exterior spaces. We see this launch as a strong step toward deepening our partnership with channel partners as we head into the new business season.”
He further added,
“Morbi has long been at the centre of ceramic manufacturing in India, and our Tiles Experience Center lets us bring that scale and craftsmanship directly to our dealers, architects and customers under one roof. It gives them a space to see the full range in application, not just as individual pieces. ”
Supported by an expanding nationwide network of over 780 active dealers and 100 exclusive brand stores, Hindware Italian Collection Tiles continues to strengthen its market presence in the ceramic tiles sector.