Mumbai, India 21 July: Times Prime today announced a strategic partnership with Sisters In Sweat (SIS), India’s largest sports and wellness community for women, to launch a premium Mixed Gender (Sisters & Misters) Football Tournament, In Mumbai. The event is curated by Aeonic, Times Prime’s newly launched wellness membership, and marks one of the first initiatives of its kind to bring a premium wellness brand directly into community sport.
The tournament will take place on Saturday, 25th July 2026, at the Wings Sports Centre in Bandra West. It is designed for corporate and recreational athletes alike, and supports a shared goal: making holistic well-being and active sport part of everyday life.
Aeonic by Times Prime is a premium wellness membership built for people who see health as a long-term investment, not a one-off effort. It brings together category leaders across fitness, nutrition tracking, mental clarity, diagnostics, and recovery — including Cult.fit, Apollo, Roundglass, and MediBuddy — into a single membership. This removes the usual hassle of managing health and wellness across multiple, disconnected providers.
Partnering with Sisters In Sweat — founded by professional footballer Tanvie Hans and elite fitness coach Swetha Subbiah — is a natural extension of Aeonic‘s philosophy. SIS is known for reducing the dropout rate of women in sport after their education ends, and offers a proven, real-world model for building active, community-driven habits that last.
SIS and Aeonic will provide premium pitches, official footballs, team bibs, hydration stations, clean washrooms, curated snacks, giveaways, and on-site parking for all registered athletes. Teams are required to bring matching jerseys/kits, personal water bottles, and any preferred snacks. Tournament rules and fixtures will be shared with registered team captains closer to the event date.
Commenting on the launch, Harshita Singh, Business Head, Times Prime, said: “Wellness today needs consistency and community, not one-off efforts. With Aeonic, we’ve brought health and lifestyle benefits together into one experience, and our collaboration with Sisters In Sweat extends that philosophy through sport.”
“We are very excited to partner with Times Prime group to the bring the Aeonic wellness experience to our Sisters in Sweat community. This football tournament will be the perfect blend of active community members competing and showcasing movement at its best and receiving the aeonic wellness package as a goody is the perfect reward for a well played game! We look forward to more collaborations with the Times Group in bringing sport, wellness and well being to women in India.” – Swetha Subbiah, Founder SIS
Leading wellness brands, including Healthy Binge, Worthy Cart, and Relow, have partnered with Aeonic and Sisters In Sweat to enhance the event experience with a curated lineup of giveaways. Participants will also get access to a specially curated Aeonic membership experience — a preview of a more connected, holistic approach to health, fitness, and everyday wellness.
Registration and event discovery are live now. Teams can secure their slots through the official event listing on the Times Prime app. Visit www.timesaeonic.com to know more about the product.