SEATTLE, July 21 — Copper, the platform helping consumers earn through games, shopping, and everyday purchases, today announced that Grammy-winning artist and entrepreneur Diplo has joined the company as an investor. The investment comes as millions of consumers increasingly look for practical ways to earn beyond their primary income, with Copper already enabling more than 4 million members to generate real earnings through the time they spend online and the purchases they make in their everyday lives.
Copper is building a new kind of consumer platform — one that turns everyday engagement into real-world rewards. Users can earn through mobile games, through cash back on everyday shopping, including in-store purchases they are already making. At a time when more consumers are looking for ways to make their time and spending go further, Copper sits at the intersection of entertainment, commerce, and financial utility.
“Most consumer apps are designed to take more from the user — more time, more money, more attention,” said Eddie Behringer, CEO of Copper. “We’re building the opposite. Copper is designed to give value back, whether that’s through how you spend your time or how you spend your money day to day. Having Diplo support that vision is a strong signal that products can be both engaging and genuinely useful.”
Diplo, known globally for shaping culture across music, festivals, and lifestyle, has built a brand that extends well beyond the stage. As a father and entrepreneur, he has expanded into community- and wellness-driven experiences, reflecting a broader view of how culture shows up in everyday life.
“I’m always looking for things that actually make sense for people,” said Diplo. “Copper’s one of those — you’re already on your phone, you’re already spending money, and this gives something back. That’s real.”
Copper’s long-term vision is to become the central platform for product discovery and earnings — powered by its growing proprietary dataset of consumer purchase behavior and engagement patterns across both online and offline activity.