Gurugram, 21st July: In a landmark move aimed at advancing sustainable agriculture and harnessing the transformative potential of Rajasthan’s rapidly evolving growth corridors, Ram Rattan Group, a trusted name in gated luxury farmhouse community and legacy farmland development, has entered into a strategic partnership with Regency Advertisers to acquire approximately 500 acres of agricultural land along the Delhi–Mumbai Expressway between Naugaon and Jaipur. The initiative is designed to support agricultural-led development, promote responsible land stewardship, and contribute to the broader vision of a prosperous and self-reliant rural economy thereby creating long-term value creation.
Situated along one of India’s most transformative infrastructure corridors, the land is expected to benefit from enhanced connectivity, improved logistics, and growing economic activity across the region.
The initiative aligns closely with the spirit of Rising Rajasthan and Government of India’s vision to accelerate rural development, strengthen agricultural productivity, and promote infrastructure-led growth and economic empowerment.
With agriculture continuing to play a pivotal role in India’s economy, the partnership seeks to promote modern farming techniques, efficient resource utilization, and environmentally conscious agricultural practices while creating opportunities for farmers, investors, and rural communities alike.
Speaking about the collaboration, Vijay Ram Rattan, Chairman, Ram Rattan Group, said, “India’s agricultural sector is entering a new era where infrastructure, technology, and sustainability are converging to create unprecedented opportunities. The Delhi–Mumbai Expressway corridor is emerging as one of the country’s most promising growth regions, and we believe this investment will contribute meaningfully to agricultural development while generating long-term economic value for stakeholders. Through this partnership, we aim to create a model that supports sustainable farming, enhances rural prosperity, and aligns with the vision of a stronger and more self-reliant India.”
The Delhi–Mumbai Expressway has already begun transforming the economic landscape of Rajasthan by improving accessibility and attracting investments across sectors. The Naugaon–Jaipur belt, in particular, is witnessing rising interest due to its strategic location, infrastructure advantages, and agricultural potential. Ram Rattan Group has launched six projects at Naugaon in the last six years. These projects epitomise privacy of luxury, elevated living, unmatched common area amenities that are curated and maintained by the Group.
Gautam Sabharwal, Director, Regency Advertisers, said, “This partnership represents much more than just a land acquisition initiative. It is a long-term commitment towards nurturing agricultural growth and building a sustainable ecosystem that benefits future generations. Rajasthan is poised to become one of India’s most dynamic growth engines, and we are proud to contribute to this journey. By combining our expertise and vision, we aim to unlock the potential of this corridor while supporting the government’s focus on agricultural-led development and rural transformation.”
The partnership will focus on identifying and developing high-potential agricultural land parcels while encouraging best practices in cultivation, water management, and environmental sustainability. The companies also envision creating a scalable framework that supports agricultural innovation and responsible land development in the years ahead.
As Rajasthan continues to attract investments across infrastructure, manufacturing, logistics, and agriculture, the partnership between Ram Rattan Group and Regency Advertisers highlights growing confidence in the state’s future and its role in shaping India’s next phase of economic growth.