New Delhi, July 17: HealthOK, Mankind Pharma’s Pure-veg multivitamin, has launched a new digital influencer campaign featuring Indian cricketer Bhuvneshwar Kumar. Built around the line “Dikhawa Nahi. Karke Dikhaye,” the campaign makes a simple case: trust is earned by what you do, not what you say.
The choice of Bhuvneshwar Kumar as an influencer to lead the trust campaign for vegetarian multivitamin HealthOK is rooted in a shared belief in the power of vegetarian nutrition. A lifelong vegetarian, Bhuvi understands that people following a vegetarian diet may not always get adequate amounts of certain essential vitamins through food alone. As someone who prioritizes his health and performance, he supplements his daily nutrition with HealthOK.
This makes the partnership a natural fit. HealthOK is a pure veg nutritional supplement formulated with 19 essential vitamins and minerals, along with taurine and ginseng, and is clinically proven to improve energy in 14 days. Through this campaign, the brand reinforces a simple message: vegetarian nutrition can be complemented with the right supplementation, helping people stay active and energized every day.
Speaking about the association, Bhuvneshwar Kumar said,
“I’ve always believed that trust is built through consistency and performance. That’s what this campaign stands for. I’m a vegetarian and I’m glad to collaborate with HealthOK, which is a vegetarian supplement, to encourage people to make the right nutritional choices every day without compromising on their vegetarian lifestyle beliefs.”
Commenting on the campaign, Joy Chatterjee, Vice President and Head of Sales and Marketing, Mankind Consumer Products Pvt. Ltd., said,
“Our digital trust campaign is rooted in a simple thought: real trust comes from delivering consistently. Bhuvneshwar Kumar perfectly reflects that philosophy. Just as he has earned the trust of millions through his performances, HealthOK has earned consumers’ trust with a clinically proven formulation that supports energy and everyday health.”
“We believe the right brand collaborations are built through values and long term vision. We’re delighted to have facilitated this association and look forward to seeing both brands create meaningful impact together”, said Aneesh Gautam, Co-Founder & Director Talent, LegaXy.
The campaign will be amplified across Instagram, YouTube, Facebook and other digital platforms, engaging consumers through high-impact digital content, influencers to reinforce HealthOK’s promise of 24-Hour Active Energy, and the trust of Mankind Pharma.