India, July 16: Ctruh, a leading innovator in immersive technology solutions, has announced the launch of Studio by Ctruh, the world’s first Unified AI-powered XR Commerce Studio designed to help brands, creators, retailers, and enterprises create immersive digital shopping experiences without coding, developers, plugins, or specialized hardware.
Studio by Ctruh is an all-in-one browser-native platform that combines AI-powered content creation, 3D asset generation, product management, augmented reality (AR), virtual try-ons, interactive 3D visualizers, configurators, and virtual storefronts into a single unified ecosystem. Designed to simplify immersive commerce, the platform enables businesses to create, manage, and publish engaging customer experiences within minutes while reducing dependency on multiple vendors and complex development workflows.
Built for modern e-commerce, retail, D2C, and consumer brands, Studio transforms traditional online shopping into an interactive product discovery journey. Instead of relying solely on static product images, brands can showcase products through immersive 3D models, AR previews, virtual try-ons, configurable product experiences, AI-generated marketing creatives, and virtual storefronts that help customers explore products more confidently before making purchase decisions.
At the core of the platform is VERSA AI, Ctruh’s proprietary generative AI engine, capable of converting text into 3D assets and transforming product images into production-ready 3D models within minutes. The platform also enables users to generate social media creatives, lifestyle visuals, product videos, and marketing assets simply by uploading a product image or product link, significantly reducing creative production timelines while maintaining brand consistency.
Studio further features a centralized Product CMS and Asset Library that allows businesses to manage product information, media assets, metadata, and 3D models from one location. These assets seamlessly integrate across the platform’s immersive commerce modules, including 3D visualizers, AR experiences, configurators, virtual storefronts, and virtual try-ons, helping businesses streamline content management while delivering consistent customer experiences across digital touchpoints.
Studio by Ctruh has been built with a simple vision, to remove the complexity surrounding immersive commerce and make advanced digital experiences accessible to every business. Today, brands often depend on multiple tools, vendors, and technical expertise to create engaging online shopping experiences. Studio brings everything together into one unified, AI-powered platform that enables businesses to create, manage, and publish immersive commerce experiences with just a few clicks. We believe this will fundamentally change how brands engage with customers in the digital-first economy said Vinay Agastya, Founder of Ctruh
The platform’s XR Experience Suite includes interactive 3D visualizers, marker-based and markerless AR experiences, virtual try-ons for fashion, beauty, and lifestyle products, product configurators for customized shopping, and immersive virtual storefronts that enable businesses to create branded digital shopping environments without writing a single line of code. Customers can rotate products, visualize them within their own spaces, personalize product variants, and explore branded experiences that increase engagement, improve product understanding, and boost purchase confidence.
Studio by Ctruh is available across Free, Pro, Business, and Enterprise plans, catering to students, creators, startups, SMBs, growing brands, and large enterprises. By combining AI-powered content generation with browser-native immersive commerce technologies, Studio empowers organizations to accelerate digital transformation while delivering richer, more engaging shopping experiences.