A Defining Moment in the Evolution of Modern Indian Couture
After years of shaping a distinctive voice in India’s luxury fashion landscape, contemporary couture designer Smita Shrinivas unveils her first-ever flagship store at The Corridors, New Delhi – a space where couture meets charisma, and tradition flirts with high-octane glamour.
More than a retail space, the flagship represents the evolution of the Smita Shrinivas universe; an intimate sanctuary designed for women who seek elegance, individuality, and meaningful design. Known for her refined aesthetic, intricate hand embroidery, and contemporary silhouettes, Smita has built a label that celebrates timeless beauty while embracing the spirit of the modern woman.
The launch marks a defining chapter for the brand, reinforcing its vision of becoming one of India’s leading contemporary couture houses while creating a deeper and more immersive experience for its growing clientele.
A Space Designed as an Extension of the Brand
Spread across 500 sq. ft., the flagship store has been thoughtfully envisioned as a couture destination where every detail reflects the brand’s philosophy of elegance, craftsmanship, and storytelling.
Inspired by classical European and Neo-Classical design, the interiors blend rich crimson hues, bespoke European-inspired wallpaper, mirrored ceilings, graceful arches, statement chandeliers, and carefully curated design elements to create a space that feels romantic, timeless, and undeniably luxurious.
The store unfolds through dedicated zones that allow clients to experience the brand’s world in its entirety:
The Occasion Wear Edit: A curated showcase of contemporary occasion wear, cocktail ensembles, and statement silhouettes designed for modern celebrations.
The Couture Gallery: A refined space highlighting intricate hand embroidery, couture craftsmanship, and limited-edition creations that embody the essence of the label.
The Bridal Experience: An intimate consultation area dedicated to bespoke bridal couture, personalised fittings, and one-on-one design appointments.
The Signature Salon: Featuring a canopy-inspired trial room reminiscent of an elegant European dressing salon, designed to transform every fitting into a memorable couture experience.
Where Craftsmanship Meets Modern Femininity
To commemorate the opening, Smita Shrinivas presents a special curation of signature occasion wear and couture pieces that embody the label’s evolving design language.
The collection explores a romantic palette of butter yellow, soft pink, lilac, baby blue, champagne tones, and luminous golds. Crafted using silk organza, satin, tulle, crepe, net, and richly embroidered textiles, the ensembles celebrate fluidity, sophistication, and modern glamour.
Intricate hand embroidery, delicate sequins, glass beadwork, dimensional textures, and couture detailing come together across corseted gowns, draped sarees, contemporary lehengas, structured bodices, cape sets, and modern occasion wear.
Designed for weddings, receptions, cocktail soirées, destination celebrations, and intimate luxury gatherings, the creations reflect the desires of a new generation of women who value craftsmanship as much as contemporary expression.
A Designer’s Vision
For Smita Shrinivas, the flagship is the physical manifestation of years of creative exploration and a deep commitment to preserving craftsmanship through a modern lens.
“This store represents everything the brand stands for, craftsmanship, individuality, emotion, and timeless elegance,” says Smita Shrinivas, Founder & CEO. “I’ve always believed that couture should be deeply personal. Every garment tells a story, and with this flagship, I wanted to create a space where women can experience those stories in an intimate and meaningful way.”
A Journey Rooted in Global Design Excellence
Before launching her eponymous label, Smita honed her craft across some of the fashion industry’s most respected ateliers. A graduate of NIFT Mumbai and the Fashion Institute of Technology (FIT), New York, she has worked with globally renowned names including Marchesa in New York, contributing to creations for the Golden Globes and the Oscars, as well as leading Indian couture houses including Shyamal & Bhumika and Jatin Malik Couture.
Her growing influence within the industry was further recognised when she was awarded Emerging Designer of the Year by ELLE India in 2025.
A Long-Term Vision
The flagship launch marks the beginning of an ambitious growth journey for the brand. With plans to expand into key luxury fashion markets including Hyderabad and Mumbai, Smita Shrinivas continues to strengthen its position within India’s evolving couture landscape.
As the label enters its next chapter, the vision remains clear to create contemporary couture that celebrates individuality, empowers women, and keeps the artistry of Indian craftsmanship alive for generations to come.
The Smita Shrinivas Flagship Experience Store is now open.