Mumbai, India July 14: Boon & Boon, a premium kids’ lifestyle brand designed in Australia and made for India, has launched with its debut collection of thoughtfully engineered school backpacks. Co-founded by Melbourne-based Shashirekha Lakkarusu and Mumbai-based Neelam Pujari—sisters-in-law, computer science engineers, and mothers of ten-year-olds—the brand is built around a simple question: What does a child in India actually need, and what is the best possible version of it?
The idea for Boon & Boon began around a kitchen table in Mumbai, where the founders found themselves discussing the same frustration shared by many parents: school bags that wore out too quickly, compromised on comfort, or overlooked the realities of everyday school life. Instead of accepting it as inevitable, they decided to rethink the school backpack from the ground up.
Over the next eighteen months, the founders developed a collection that combines thoughtful design, premium materials, and practical functionality for Indian families. From carrying heavy textbooks and tiffin boxes to enduring daily commutes and year-round use, every detail has been considered to create products that are comfortable, durable, and built to last.
The launch collection includes three backpack silhouettes—The Origin, The Lune, and The Discovery—each designed to meet different needs while upholding the same standard of quality and craftsmanship. Designed in Australia and manufactured in India, the collection is priced between ₹3,000 and ₹4,500.
“I’d buy a bag in Melbourne and it would last three years. I’d buy one in Mumbai and it would fall apart by Diwali. The difference wasn’t the child. The difference was that no one was designing for our kids the way brands abroad were designing for theirs,” said Shashirekha Lakkarusu, Co-founder of Boon & Boon.
“I was tired of buying the same bag twice a year,” added Neelam Pujari, Co-founder of Boon & Boon. “Good design isn’t just about how something looks. It’s about who’s using it, where they’re using it, and what they’re carrying when they do.”
While backpacks mark its debut, Boon & Boon is envisioned as a long-term kids’ lifestyle brand creating thoughtfully designed essentials for modern families.