AUSTIN, Texas, July 8 — DBGI Corp. (NASDAQ:DBGI) a publicly traded company specializing in eCommerce and fashion today announced that its AVO brand has partnered with the largest college bookstore chain, which has over 1,000 bookstore locations.
Additionally, AVO will assume all prime retail floor space currently occupied by Lululemon across all bookstores. The Company plans to maintain this footprint while rolling out its store-in-store concept, integrating customization-focused technology and enhanced customer experiences into every location.
“We were often tucked away upstairs or in the back corners of bookstores, yet our strong sell-through rates prove that compelling products and real value will always create strong customer demand,” said Hil Davis, CEO of Digital Brands Group. “The world’s largest retailers built their multi billion-dollar brands on offering a great customer value proposition. We are doing the exact same thing in collegiate licensing.”