Mumbai, July 07: Jio Haptik, a global leader in Conversational AI and a Reliance Jio-backed AI company, today announced the launch of SOLO, a new AI-native growth platform that enables solopreneurs and small businesses to operate with an always-on AI marketing, sales and customer support team. The company also announced its ambition to empower more than two million solopreneurs and small businesses over the next three years, making advanced AI capabilities accessible to entrepreneurs across India regardless of their size, technical expertise or budget.
India is home to more than 65 million micro, small and medium enterprises; many of them are run by entrepreneurs who manage every aspect of their business. From home bakers and boutique owners to coaches, clinics, salons, service centers, freelancers and D2C sellers, millions of Indian entrepreneurs run their businesses through Instagram and WhatsApp while managing every aspect of operations themselves. SOLO is designed to help them automate content creation, customer engagement, lead generation, sales and support, so they can focus on running their business.
“Artificial Intelligence represents one of the biggest opportunities to level the playing field for entrepreneurs,” said Ahshad Jussawala, Chief Executive Officer, Jio Haptik. “For years, large businesses have had the advantage of dedicated teams across marketing, sales and customer support, while smaller businesses have had to stretch every resource to keep up. We believe accessible AI and AI Teams can change that equation at scale”.
“Just as affordable digital connectivity unlocked unprecedented entrepreneurial opportunities over the past decade, AI Teams will be the next big technological shift for powering India’s small business economy. With SOLO, we are putting an intelligent growth team in the hands of every entrepreneur – one that works around the clock to help them compete, grow and build with confidence. Our ambition is to empower more than two million solopreneurs and small businesses over the next three years,” he added.
Unlike traditional AI agents that respond to prompts, SOLO is built as an autonomous AI Business Team that proactively understands a business and develops growth strategies. It brings together two AI teammates: Tara, who plans and executes marketing, and Ved, who manages sales, and support. Together, they help businesses create demand, engage customers, and drive more sales autonomously while providing the business owner with complete visibility and control over their actions and what goes out to their customers by means of a review and approval feature.
The platform has been built using insights from 100’s of solopreneurs alongside learnings from Interakt’s customer base of over 1,00,000 SMBs. Early access has already seen more than 10,000 businesses onboard, validating strong demand for AI-powered business operations among India’s rapidly expanding creator and solopreneur economy.
Saumil Shah, Chief Technology Officer at Jio Haptik said, “The evolution of AI isn’t about building better agents; it’s about building systems that can take ownership of meaningful work. With SOLO, we’ve combined autonomous planning, execution, and continuous learning into an AI business team designed specifically for entrepreneurs.”
“Tara and Ved don’t just respond to prompts; they understand business context, coordinate work across marketing, sales, and customer support, and continuously work towards measurable outcomes. We believe this shift from AI agents to AI teammates will redefine how millions of businesses operate over the coming decade, he added.”
Business owners simply need to connect their website, Instagram page, or even upload a product image. SOLO understands their business, products, and customers while automatically creating marketing plans, generating content, creating stunning product images, professional videos, running ads, replying to customer enquiries on WhatsApp, and following up with leads until they convert.
Known for their delicious cookies, founder of a small home bakery, Hirdyesh Mordani of Hirdy-Mordy said, “I was blown away by the power that Solo unleashed. I had my business setup on Solo in under 5 minutes. As soon as I uploaded a photo of my cookies and shared my Instagram page, Solo, learnt everything about my business and created stunning Instagram posts and video reels for my business in minutes. Within a few hours my first digital ad was live and a few hours later I even got my first customer. While Tara and Ved, take actions and speak to customers on my behalf, I am always in total control of the actions they take.”
As India enters the AI era, Jio Haptik believes the next wave of economic transformation will be driven not only by enterprises adopting AI, but by millions of entrepreneurs gaining access to intelligent digital teammates that enable them to build larger businesses with fewer resources.
Availability
SOLO is available on Android and iOS with both free and premium plans.