India, July 06: ITC’s Sunfeast Dark Fantasy brought its ‘Har Dil Ki Fantasy’ (Fantasy of every Heart) promise to life by giving 40 winners from across India the opportunity to celebrate with Shah Rukh Khan at an exclusive, closed-door party in Mumbai.
As part of its larger ‘1 Million Fantasies’ initiative, the brand brought together 40 winners from across India for an unforgettable evening with the King of Romance himself. What unfolded was not just a meet-and-greet, but an intimate celebration filled with heartfelt conversations, candid moments, photographs, and memories that will last a lifetime.
The event marked a standout moment in the campaign, which has already brought joy to over 10 lakh winners through rewards such as SUVs, international holidays to Europe and Thailand, cruiser bikes and more.
The Million Fantasies campaign builds on Sunfeast Dark Fantasy’s core positioning, ‘Har Dil Ki Fantasy’, bringing it to life in a more expansive and immersive way. Rooted in the belief that everyone deserves a moment of indulgence and a chance to live their dreams, however big or small. By transforming everyday desires into extraordinary experiences, the brand continues to celebrate the joy of fantasy in its most delightful form.
Speaking about the initiative, Shah Rukh Khan said, “Fantasy has a special place in all our lives. It inspires us, excites us and gives us something beautiful to look forward to. Being part of Sunfeast Dark Fantasy’s ‘Har Dil Ki Fantasy’ campaign and creating memorable experiences for fans is truly special. Everyone deserves a moment where their dreams take center stage.”
Suraj Kathuria, Head of Marketing, Sunfeast, ITC Limited, said, “At Sunfeast Dark Fantasy, we have always believed that fantasies have the power to bring joy and excitement into everyday life. Through this engagement, we wanted to go beyond rewards and create an experience that people would cherish forever. Giving people the opportunity to not just meet Shah Rukh Khan, but party with him in an intimate setting, reflects our commitment to bringing extraordinary fantasies to life.”
Winner Testimonial
Soundharya Ganesh, 24 years old from Mumbai, said, “Meeting Shah Rukh Khan has been a dream for as long as I can remember. Like millions of fans, I’ve grown up watching him on screen, but never imagined I’d get the chance to meet him in person, let alone celebrate alongside him. The entire experience felt surreal—from the moment I was selected to the conversations, photographs and memories from the evening. Sunfeast Dark Fantasy truly turned a fantasy into reality, and it’s a moment I will cherish for the rest of my life.