Gurugram, July 1: Why should women’s skincare have all the options? With this thought, dermatologist-prescribed skincare brand Fixderma has launched the Men’s Skincare Janta Party , a first-of-its-kind satirical campaign featuring content creator Vansh Gandhi. The campaign shines a spotlight on an often-overlooked conversation, the need for dedicated skincare for men. Through humour and cultural relevance, Gen Z women stage a playful protest demanding better skincare habits for men, challenging outdated grooming stereotypes while encouraging healthier skincare routines.
With the campaign #SkincareKarLeBhai, the initiative encourages men to move beyond basic grooming and adopt science-backed skincare routines, while highlighting the growing need for products specifically designed for men’s skin.
Building on this conversation, Fixderma has unveiled FOR MEN, a dermatologist-developed skincare range created to address common skin and scalp concerns such as dullness, tanning, pigmentation, uneven skin tone, excess oil production and dandruff. The launch marks the brand’s strategic entry into India’s rapidly evolving men’s skincare segment, where consumers are increasingly seeking effective, ingredient-led solutions over generic grooming products.
The FOR MEN portfolio includes a Brightening Face Wash, Brightening Face Moisturizer, Brightening Face Serum, Brightening Face Mask, Brightening Sunscreen SPF 50+ and an Anti-Dandruff Shampoo. Formulated with clinically backed ingredients such as White Tomato Extract, Alpha Arbutin, Niacinamide, Salicylic Acid and Tea Tree Oil, the range is designed to deliver targeted care through simple, everyday routines.
Commenting on the launch, Shaily Mehrotra, CEO and Co-Founder, Fixderma & FCL, said,
“ The conversation around men’s personal care has evolved significantly over the years, but skincare continues to be one of the most underserved categories. Today’s consumers are looking for solutions that are simple, effective and backed by dermatological science rather than generic grooming products. With FOR MEN, we are bringing Fixderma’s clinical expertise to a dedicated range that addresses the unique needs of men’s skin and scalp. Through the MSJP campaign, we also want to normalise skincare for men and encourage them to view healthy skin as an essential part of everyday self-care, not an occasional indulgence.”
Anurag Mehrotra, Chairman and Co-Founder, Fixderma, said,
“Men’s skincare is no longer a niche category, it is emerging as one of the most significant growth opportunities in the beauty and personal care industry. As consumer awareness continues to evolve, we see a clear shift towards dermatologist-backed, efficacy-driven solutions over conventional grooming products. With FOR MEN, we are expanding our portfolio to serve this evolving demand while staying true to our commitment of making science-led skincare more accessible. The Men’s Skincare Janta Party campaign reflects our belief that meaningful consumer conversations can be sparked through relevant cultural moments, helping normalise skincare as an essential part of every man’s daily routine.”
With this launch, Fixderma aims to strengthen its presence in the men’s skincare segment while continuing its mission of making dermatologist-developed, science-backed skincare more accessible to a new generation of consumers.