Mumbai, June 29: Eurogrip Tyres, India’s leading 2 & 3-wheeler tyre brand from TVS Srichakra Ltd., conducted a trade engagement programme in Mumbai. The event highlighted the brand’s European engineering expertise and its latest Europe-inspired product range.
Leading the session, Silvio Montanari, Design Head & R&D – Milan, shared insights on the company’s product development philosophy, emerging tyre technologies and engineering capabilities that support Eurogrip’s global tyre portfolio. Trade partners were updated on innovations that shape the next generation of tyres and the evolving needs of riders across markets.
Speaking on the occasion, Mr. T.K. Ravi, Chief Operating Officer (COO), Eurogrip Tyres, said, “Today, Eurogrip is recognised globally as a specialist in 2‑wheeler tyres, and our premium range has found strong acceptance among biking communities in India and abroad. It is a privilege to bring our Milan team to India to demonstrate the engineering and technology behind our products. This engagement gives our trade partners the technical insights and market updates they need to better serve customers and riders, and they pave the way for a wider roll‑out of our Europe‑benchmarked products in India.”
Eurogrip is rapidly expanding distribution & retail network across the country, offering customers a wide range of products in radials, adventure, touring and commute segments. The entire portfolio is being made available for customers to choose from in all parts of India.