NEW YORK, June 27 — ADI Predictstreet, the Official Prediction Market Partner of the FIFA World Cup 2026™, today announced a strategic branding and product partnership with Kalshi, the world’s leading prediction market exchange. This collaboration will expand prediction markets globally, providing billions of fans with new ways to engage with the world’s biggest sporting event.
Heading into the knockout stage, Kalshi will be co-branded alongside ADI Predictstreet in stadium, TV, and online placements. Longer term, Kalshi will provide market expansion to ADI Predictstreet’s platform across its international markets. Together, both brands will develop a co-branded Kalshi and ADI Predictstreet World Cup hub, providing access to a wide range of global football prediction markets, alongside tournament updates and exclusive content. The partnership will also see both teams deploy infrastructure integrations leveraging ADI Chain’s capabilities across global markets and explore Web3 product usage, stablecoins, and on-chain settlement opportunities via ADI Chain’s sovereign grade digital infrastructure.
In the first two weeks of World Cup™ play, Kalshi has seen explosive growth. Last week, it experienced record daily volume of $1 billion-plus. The company has inked a number of World Cup™ focused partnerships including with the Argentine Football Association (AFA,) Men in Blazers, Luka Modric, and the Croatian Football Federation. It currently controls approximately 90% of the regulated U.S. prediction market share, according to Bank of America.
Dimitrios Psarrakis, Chief Executive Officer of ADI Predictstreet, said:
“This is a transformational moment for our industry. Kalshi has built one of the most recognized prediction market platforms in the world, together we have an extraordinary opportunity to leverage ADI Chain’s capabilities to introduce prediction markets to millions of new users through football’s biggest stage. Our ambition extends far beyond the World Cup™. We are building the foundations for a truly global prediction market ecosystem powered by world-class technology”
Tarek Mansour, Co-Founder and Chief Executive Officer of Kalshi, said:
“The World Cup™ is the largest stage for any brand. We see this as a massive opportunity to increase global awareness and fan engagement. We’re excited to partner with ADI PredictStreet to bring more fans into the prediction market action.”
The partnership marks another major milestone in ADI Predictstreet’s global expansion strategy following a series of international partnerships, and reinforces its vision of creating the world’s leading prediction market ecosystem spanning sports, news, entertainment, culture, and real-world events.