Bengaluru, June 27: NEWME, India’s fast-growing Gen Z fashion-tech brand, has strengthened its presence in Bengaluru with the launch of two new stores in Kammanahalli and has announced plans to open another store in Koramangala next month. With these additions, the brand will operate seven stores across the city once the Koramangala store becomes operational, making Bengaluru one of NEWME’s largest and most important retail markets in the country.
Located in two of Bengaluru’s most vibrant youth and lifestyle hubs, the newly launched Kammanahalli store and the upcoming Koramangala outlet are designed to bring NEWME’s digital-first fashion experience closer to its growing community of shoppers. The Kammanahalli store spans approximately 2,000 sq. ft. across 2 floors, while the Koramangala store will cover 1,200 sq. ft., offering consumers access to NEWME’s trend-led collections, immersive shopping environment, and technology-enabled retail experience. To celebrate the Kammanahalli launch, customers visiting the stores can avail special inaugural offers, including Buy One Get One on launch day, followed by additional discounts over the weekend.
Speaking on the expansion, Sumit Jasoria, Co-founder & CEO, NEWME, said:
“Bengaluru has always been at the heart of NEWME’s journey. Not only it is our headquarters, but it is also one of our strongest-performing markets, with a highly engaged community of Gen Z consumers. The response to our stores in the city has consistently reinforced our belief that while discovery may begin online, consumers increasingly want physical spaces where they can experience the brand, engage with fashion, and be part of the community. As we continue expanding nationally, Bengaluru will remain one of our most strategic growth markets.”
The expansion also reflects a broader evolution in NEWME’s retail strategy. While the brand initially established a presence across leading malls in key markets, it is increasingly investing in high-street destinations that offer stronger visibility, accessibility, and everyday engagement with consumers. With the Kammanahalli launch and the upcoming Koramangala store, NEWME will operate three high-street stores in Bengaluru, further strengthening its ability to connect with shoppers beyond traditional retail environments.
The Bengaluru expansion marks another milestone in NEWME’s rapid offline growth journey. Since its inception in 2022, the brand has evolved from a digital-first startup into one of India’s fastest-growing omnichannel fashion players, serving over 20 lakh customers nationwide. By combining real-time trend insights, data-led design, and an agile supply chain, NEWME has built a differentiated fashion ecosystem tailored for India’s digitally native consumers.
At the core of this model is NEWME’s technology-led, inventory-light approach, which enables the brand to introduce over 500 fresh styles every week while maintaining speed, efficiency, and minimal inventory risk across channels. This has allowed NEWME to seamlessly integrate its online and offline operations, creating a retail experience that is both responsive and consumer-centric.
The latest store launch and upcoming opening form part of NEWME’s larger retail expansion strategy as the company continues to deepen its presence across high-potential markets nationwide. Alongside expanding its physical footprint, the brand is also scaling initiatives such as NEWME Zip, further strengthening its omnichannel ecosystem and reinforcing its position as one of India’s most dynamic Gen Z fashion brands.