What makes this launch particularly noteworthy is the shift it represents. Instead of viewing deodorant as a basic hygiene product, Hivado has reimagined it as an extension of skincare by combining thoughtful formulation, innovative design and high-performance efficacy.
At the heart of the launch is India’s first food-grade stainless steel roll-on applicator, which delivers an instant cooling sensation upon contact with the skin, creating a refreshing application experience. The formula is powered by Hivado’s proprietary ZEROBLOCK™ technology, which eliminates 13 commonly used ingredients, including aluminium, parabens, baking soda and aerosol propellants. Rather than simply masking odour, Zinc Ricinoleate neutralises odour at its source, providing up to 24 hours of effective protection.
The DEO-ROLL is also infused with Niacinamide, Hyaluronic Acid, Willow Bark Extract, Bifida Ferment Lysate and a 5-Botanical AHA Complex, helping to brighten underarms, deeply hydrate, support the skin barrier and gently renew the skin over time. The aluminium-free formula also ensures no yellow stains on clothing, no white residue and a gentler experience for sensitive skin.
Further reinforcing Hivado’s focus on thoughtful innovation, the DEO-ROLL features a refillable system that allows consumers to keep the original bottle and simply replace the formula once it runs out, offering a more sustainable alternative with significantly less plastic waste.