With over 16 years of experience across hospitality sales, celebrations, revenue generation, customer relationship management, strategic planning, and team leadership, Malabika brings a strong understanding of both business development and guest-centric sales strategy. In her new role, she will lead the sales function for Novotel Hyderabad Convention Centre & HICC, with a focus on strengthening key market relationships, enhancing revenue opportunities, expanding the property’s corporate and social event portfolio, and supporting its position as one of India’s leading integrated hospitality and convention destinations.
Malabika’s career spans reputed hospitality brands and sales-led roles across India. Prior to joining Novotel Hyderabad Convention Centre & HICC, she served as Director of Celebrations at Hyatt Regency Dehradun Resort & Spa, where she focused on revenue generation, strategic planning, budget oversight, and team leadership. She has also been associated with Novotel Kolkata Hotel & Residences as Assistant Director of Sales, where she handled team management, revenue generation, and customer relationship development.
Her earlier experience includes serving as Regional Director Sales at ErevMax Pvt. Ltd., Kolkata, where she handled the UK and India markets, led customer meetings and regional events, and managed sales teams for growth and productivity. She has also held key sales positions at The Westin Hyderabad Mindspace, where she served as Sales Centre Head and drove group and catering revenue, and JW Marriott Kolkata, where she contributed significantly to corporate, transient, group, and catering business. During her tenure at JW Marriott Kolkata, she played a key role in growing major accounts, including a notable share shift for PwC, and supported the conversion of high-value business opportunities.
Malabika has also worked with Hyatt Regency Kolkata, where she managed corporate, Japanese, banking, consulate, and wedding segments, achieving strong growth across FIT and international business. Her career foundation includes roles at Creative Horti Farms and ITC Sonar Kolkata, where she worked across sales, marketing, OTA management, media, print advertising, event company relationships, and account development.
Commenting on the appointment, Rubin Cherian, General Manager, Novotel Hyderabad Convention Centre & HICC, said,
“We are delighted to welcome Malabika Das as Director of Sales at Novotel Hyderabad Convention Centre & HICC. Her extensive experience across hospitality sales, celebrations, corporate accounts, weddings, and revenue management makes her a valuable addition to our leadership team. As our property continues to grow as a preferred destination for MICE, weddings, social celebrations, and lifestyle-led hospitality, Malabika’s strategic approach, market understanding, and strong relationship-building skills will play an important role in driving our next phase of commercial growth.”
Speaking on her appointment, Malabika Das, Director of Sales, Novotel Hyderabad Convention Centre & HICC, said,
“I am excited to join Novotel Hyderabad Convention Centre & HICC, a property that holds a strong position in India’s hospitality and convention landscape. With its integrated hotel and convention centre offering, diverse event spaces, strong culinary capabilities, and established reputation across business, leisure, weddings, and MICE, the property presents immense opportunities for growth. I look forward to working closely with the team to build meaningful client relationships, create impactful business opportunities, and contribute to the continued success of the hotel and convention centre.”
Known for her strengths in revenue growth, team motivation, effective delegation, client engagement, sales strategy, and business development, Malabika will bring a focused, relationship-led, and results-oriented approach to Novotel Hyderabad Convention Centre & HICC’s commercial strategy. Her appointment reflects the property’s continued commitment to strengthening its leadership team and delivering seamless, high-value experiences for clients, guests, event planners, and partners across segments.