Gurugram, June 19 : Wolfpack Labs today announced a partnership with Personal Touch, the rapidly growing skincare company founded by siblings Ashish Jawa and Aditi Jawa, with a shared vision of building India’s most trusted pharma-led skincare brand.
At a time when much of the beauty industry is driven by trends, celebrity endorsements and marketing narratives, Personal Touch has built a fundamentally different business one rooted in pharmaceutical expertise, formulation science and an uncompromising commitment to product efficacy.
The company currently operates at a ₹50 crore annual revenue run rate, remains profitable and enjoys an impressive 52% repeat customer rate, reflecting the trust it has earned through consistently delivering products that work.
Founded by Ashish and Aditi Jawa, Personal Touch has emerged as one of the most differentiated players in India’s skincare landscape by combining deep pharmaceutical knowledge with a relentless focus on innovation, manufacturing excellence and customer outcomes.
What truly sets the brand apart is its formulation philosophy. Drawing upon their pharmaceutical background and in-house manufacturing capabilities, the founders have mastered the art of simplifying complexity transforming sophisticated ingredient systems and multiple active compounds into elegant, consumer-friendly formulations that are simple to use, highly effective and designed to deliver visible results.
Unlike many skincare brands that rely on outsourced development and white-label manufacturing, Personal Touch maintains significant control over its product development process through proprietary formulations and manufacturing expertise, enabling faster innovation cycles and greater quality control.
Through this partnership, Wolfpack Labs will work closely with the founders to strengthen brand positioning, accelerate go-to-market initiatives, expand strategic growth opportunities and support future fundraising efforts as the company enters its next phase of scale.
“We believe the future of skincare belongs to brands that are built on formulation excellence rather than marketing narratives,” said Aakash Anand, Founder of Wolfpack Labs.
“What Ashish and Aditi have built is exceptionally rare a company with deep pharmaceutical roots, proprietary formulations, in-house manufacturing capabilities and an obsession with efficacy. Their ability to combine multiple complex active ingredients into simple, highly effective formulations that consumers can trust is a remarkable competitive advantage. Personal Touch is not simply building another skincare brand; it is helping define a new generation of pharma-led skincare in India, and we are excited to partner with them on that journey.”
Commenting on the partnership, Ashish Jawa, Co-Founder of Personal Touch, said:
“From the beginning, our mission has been to create skincare products that genuinely improve people’s lives. We have always believed that consumers deserve products rooted in science, transparency and efficacy. Every formulation we create is built with a deep respect for pharmaceutical principles and an unwavering focus on delivering results. Partnering with Wolfpack Labs allows us to accelerate our vision while staying true to the values that have brought us here.”
Aditi Jawa, Co-Founder of Personal Touch, added:
“We’ve never focused on following trends. Instead, we’ve focused on understanding ingredients, simplifying complex science and creating products that consumers can trust. The response from our customers has been incredible, and our repeat purchase rates are a reflection of that trust. As we enter this next phase of growth, we’re excited to work alongside Wolfpack Labs to bring pharma-led skincare to millions more consumers across India.”
The partnership marks another significant milestone for Wolfpack Labs as it continues to back founder-led consumer businesses with strong fundamentals, differentiated products and the potential to create entirely new categories.