New Delhi, June 18 : Rusk Media, India’s new-age digital entertainment company having its headquarters in Mumbai, announced the successful closing of its INR 100 Crore Pre–Series C funding round. The round was led by Nazara Technologies Limited, with significant institutional participation from InfoEdge Ventures, IvyCap Ventures and a consortium led by Audacity VC.
The investment will accelerate Rusk Media’s expansion across content, platform, and technology, scaling its most successful youth-led intellectual properties, including I-Popstar, its flagship talent reality franchise, and Engaged, an unscripted reality dating show, to new languages and international audiences.
Proceeds will also be deployed to grow Alright! TV, Rusk Media’s proprietary mobile entertainment destination built for Gen Z, and to launch a new pipeline of sports and audio-first content formats targeting Gen Z and Gen Alpha consumers.
Central to Rusk Media’s next phase is the deep integration of AI-led production capabilities across its content workflows. The company will use this capital to build proprietary AI tools that reduce production costs, increase content velocity, and unlock scalable brand solutions and monetization features within the Alright! TV ecosystem.
“Our goal has always been to redefine storytelling for the new generation,” said Mayank Yadav, CEO & Co-founder, Rusk Media. “With Nazara Technology Limited, InfoEdge Ventures, and Audacity VC backing us in this round, we are in a uniquely strong position to sustain our growth and go truly global. By combining AI-driven production with agile formats – Alright! TV, sports, audio news – we are building world-class entertainment infrastructure from India for the world.”
Nitish Mittersain, Managing Director, Nazara Technologies Limited, said,
“We’ve watched Rusk‘s growth closely, and what stands out is the combination of strong youth-led IP, a fast-scaling B2C platform in Alright! TV, and a disciplined, technology-first approach to production. Those are the same building blocks we believe create enduring value in new-age media. We’re delighted to lead this round and support the company.”
Kabir Kochhar, Managing Partner, Audacity VC, shared,
“Audacity is a long-term believer in Mayank and his team as they have constantly exceeded our expectations by blowing past the benchmarks we have set for them. Rusk‘s understanding of the future of media consumption and monetization has been light years ahead of most traditional media operators and companies. Audacity is proud to support Rusk in its ambitions of being one of the first Indian studios to make a massive impact on the global media landscape.”
Amit Behl, Partner, InfoEdge Ventures, shared,
“Mayank and team have been pioneers in the content IP ecosystem, building culturally resonant, mobile-first content for Gen Z audiences. Unscripted formats are the universal language of today’s digital generation and we believe Rusk is well positioned to leverage its content IPs and capture global audiences with authentic and engaging storytelling.”
Vikram Gupta, Founder and Managing Partner, IvyCap Ventures, shared,
“Rusk Media has built a strong foundation at the intersection of content, technology, and audience engagement. Its ability to create scalable digital IPs for the next generation of consumers positions it uniquely in the evolving media landscape. We are delighted to continue supporting Mayank and the team as they build globally relevant entertainment franchises from India.”
As part of the round, representatives from Nazara Technologies and Audacity VC will join the Board of Directors of Rusk Media, reflecting the deep strategic alignment between the companies.