India, June 18: AdLift, a global digital marketing agency specialising in AI–led SEO and content strategies, has secured the SEO and Content Marketing mandate for Baby Forest, a premium Ayurveda-inspired baby care brand.
The mandate comes at a time when India’s baby care segment is witnessing accelerated growth, driven by rising awareness around natural, toxin-free products and increasing digital adoption among young parents. With search behaviour rapidly shifting towards AI-driven discovery platforms, brands are rethinking how they appear not just on search engines, but also across generative AI ecosystems.
Baby Forest is a premium, Ayurveda-inspired baby care brand rooted in traditional Indian wellness practices and backed by modern science, created for the needs of today’s parents. The brand offers a thoughtfully curated range of baby skincare, bath care, feeding essentials, gifting, nursery, and baby care products made with gentle, nature-led ingredients. With a focus on safe, nurturing, and conscious care, Baby Forest aims to support parents with products designed for a baby’s everyday wellness and comfort.
As part of the engagement, AdLift will lead Baby Forest’s organic growth strategy with a strong focus on AI search visibility, combining traditional SEO with AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation).
The scope includes technical SEO, content ecosystem development, and AI-driven visibility enhancement across platforms such as ChatGPT, Google Gemini, and Perplexity AI.
The objective is to improve high-intent discovery, strengthen category authority, and drive measurable business outcomes through organic channels.
Commenting on the win, Prashant Puri, Co-founder & CEO, AdLift, said, “Search is no longer limited to blue links. Today, consumers are discovering brands through AI-generated answers, recommendations, and summaries. Our focus with Baby Forest is to build strong visibility across both traditional search and emerging AI platforms, ensuring the brand is consistently present where modern consumers are making decisions.” He added, “We see AI–led SEO contributing significantly to organic revenue growth over the next 12 to 18 months. For a category like baby care, where trust and information play a critical role, content and visibility will directly influence conversion outcomes.”Onkar Singh, head of Digital Marketing, Baby Forest, said, “As we scale, organic search remains a critical growth driver for us. AdLift’s expertise in combining content with AI–led search strategies aligns well with our vision to reach conscious parents at every stage of their journey.”
India’s premium baby care market continues to expand, with increasing demand for Ayurvedic and natural formulations. At the same time, consumer journeys are becoming more research-intensive, with parents actively seeking expert-backed, trustworthy content before making purchase decisions.
The partnership is expected to drive sustained improvements in organic traffic, search visibility, and revenue contribution from non-paid channels.
This mandate further strengthens AdLift’s portfolio in AI–led search optimisation, as brands increasingly prioritise visibility across generative search environments.
With its proprietary approach to tracking brand presence across AI platforms and aligning content strategies accordingly, AdLift continues to position itself at the forefront of the next evolution of search.