MILAN & VIBORG, Denmark, June 17 — ID UNLIMITED, a European leader in premium equipment personalisation and embellishment services for sports clubs, leagues and global sports brands, has signed an agreement to acquire Jetsport A/S (“Jet Sport”), a provider of personalisation and customisation services headquartered in Viborg, Denmark, specialised in sportswear and workwear. Jet Sport marks the first acquisition under ID UNLIMITED’s international expansion strategy since partnering with TowerBrook Capital Partners in April this year. The transaction is expected to close by the end of June 2026, subject to customary conditions.
Founded in 1971, Jet Sport is a family-owned business with over five decades of experience in textile embellishment. The company serves sports clubs, sporting goods retailers, workwear suppliers and industrial clients, providing high-quality screen prints, heat transfers and embroideries with approximately 140 employees. Jet Sport has built a reputation for quality, fast turnaround and technical innovation.
The acquisition strengthens ID UNLIMITED’s capabilities in sports and workwear, two high-growth segments that complement the group’s established position in professional sports personalisation, while advancing the consolidation of a fragmented European landscape. The transaction also brings ID UNLIMITED into the Nordic region for the first time, adding a Danish platform to its existing operations in Europe, Asia and North America.
Jocelyn Robiot, CEO of ID UNLIMITED, “Jet Sport is an outstanding addition to ID UNLIMITED. The company brings strong digital capabilities, a leading position in the Nordic market, and a highly talented team. Together, we will accelerate our growth and strengthen our position as the leading global platform for sports customization and embellishment.”
Nichlas Mørk, CEO of Jet Sport, “Joining ID UNLIMITED is a natural next step for Jet Sport. We share the same entrepreneurial culture, customer focus, and growth ambitions. We are excited to continue our journey as part of a larger international platform and to contribute to the next phase of growth.”
Edouard Peugeot, Managing Director, and Pierre-Louis Baverez, Senior Principal, at TowerBrook, “Jet Sport is an exciting first step in ID UNLIMITED’s buy-and-build journey, expanding the platform into attractive adjacent segments while extending its footprint into the Nordic region. We are particularly pleased to see such strong momentum so soon into our investment in ID UNLIMITED, reflecting the quality of the management team and the significant consolidation opportunity in Europe and abroad.”