Steel Authority of India Limited (SAIL), the country’s leading public sector steel producer, has been honoured with eight prestigious national awards by the Public Relations Society of India (PRSI), reaffirming its leadership in corporate communication and stakeholder engagement.
The awards were presented at the 47th All India Public Relations Conference, held in Dehradun from December 13 to 15, 2025. The recognition highlights SAIL’s innovative communication strategies, particularly its effective use of advanced technologies such as artificial intelligence and its alignment with national development priorities.
Excellence Across Multiple Communication Domains
SAIL secured top honours across a wide spectrum of categories, reflecting the depth and diversity of its communication initiatives. The awards include:
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Best Advertising Campaign using AI – for SAIL’s impactful advertisement campaign during the Women’s World Cup 2025
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Best Use of AI in PR Campaign – for the pioneering AI-driven news bulletin AI SAILTrack
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Corporate Website – for excellence in user experience and information accessibility
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Most Impressive Event Management – for the successful execution of SAIL’s exhibition at India Steel – 2025
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Make in India (Defence Sector) – for commendable efforts in promoting indigenous manufacturing for national defence
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E-Newsletter – for the in-house production and effective dissemination of the audio-visual news bulletin SAILTrack
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Best Communication Campaign (Internal Publics) – for the ‘AI & U’ competition aimed at familiarising employees with emerging technologies
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Sustainable Development Report – for excellence in the creative design and layout of the Corporate Sustainability Report 2023–24
Leadership Focus on Purpose-Driven Communication
Congratulating the communication team, Amarendu Prakash, Chairman of SAIL, emphasised the importance of purposeful and value-driven engagement with stakeholders.
“Our engagement with all stakeholders must consistently demonstrate clarity of purpose, strong alignment with organisational values and a deep understanding of our strategic priorities. The integration of AI-powered tools into our internal and external communication processes reflects not only the adoption of advanced technology but also our collective capability to translate vision into impactful communication,” he said.
He added that by leveraging cutting-edge innovation, SAIL aims to further strengthen its communication practices, raise professional benchmarks and contribute meaningfully to the company’s long-term growth and success.
The multiple PRSI honours underline SAIL’s growing stature as a public sector enterprise that is successfully blending technology, creativity and strategic intent to set new standards in corporate communication.