Hyderabad, June 09: Freedom Healthy Cooking Oils welcomes the Government of India’s notification on standardised pack sizes for edible oils and expresses sincere appreciation for this progressive and consumer friendly step aimed at enhancing transparency, uniformity, and ease of price comparison in the category. This move will help bring greater clarity for consumers, improve consistency in packaging practices, and support more informed purchase decisions across the edible oil segment. It adds that the notification issued by the Department of Consumer Affairs under the Legal Metrology framework, which standardises pack sizes including 200 ml/g, 500 ml/g, 1 litre/kg, 2 litre/kg, 3 litre/kg, 4 litre/kg, 5 litre/kg, 15 litre/kg, and 20 litre/kg with a transition period for compliance, is a timely reform that strengthens transparency, fairness, and consumer protection in the category.
Freedom Healthy Cooking Oils has been the first brand to highlight the issue of pack size clarity and consumer awareness in the edible oil category. The company has consistently worked to draw attention to the importance of clear and standardised packaging practices, especially in a category where pack perception directly influences consumer buying decisions. It has focused on strengthening consumer understanding, reducing confusion at the point of purchase, and encouraging more informed and value conscious choices among households, thereby contributing to greater accountability and transparency within the broader edible oil ecosystem.
Freedom Healthy Cooking Oils highlights its continued consumer awareness efforts through initiatives such as the ‘Pack Review System (PRS)’, ‘Chuna Laga’, and ‘Dhyan Se Lijiye’ campaigns. These initiatives have encouraged consumers to carefully check pack quantity, verify labelling accuracy, and assess value before making purchase decisions. They have also promoted practical buying habits such as checking net weight, comparing unit pricing, and ensuring clarity in pack communication, helping households make more informed and confident choices at the point of sale.
Speaking on the occassion, Mr. P. Chandra Shekhara Reddy, Senior Vice President – Sales and Marketing, Freedom Healthy Cooking Oils: “We sincerely thank the Government of India for introducing the notification on standard pack sizes for edible oils. This is a significant and consumer focused step that brings much needed clarity and consistency to the category. At Freedom Healthy Cooking Oils, we have consistently focused on strengthening awareness around pack transparency, and this move reinforces informed consumer choice and fair practices across the industry.”
Adding further, Mr. Chetan Pimpalkhute, Marketing Head, Freedom Healthy Cooking Oils: “At Freedom Healthy Cooking Oils, our focus has always been to empower consumers with clear and useful information that helps them make better purchase decisions. We remain committed to strengthening our awareness led initiatives and continuing to build trust, transparency, and confidence among consumers at the point of purchase.”
Freedom Healthy Cooking Oils reiterates its commitment to maintaining high standards of quality, transparency, and consumer trust while continuing to strengthen awareness led initiatives that empower consumers across Indian households.