ROCHESTER, N.Y., June 8 — Token, the biometric identity assurance company, announced the appointment of Dianne Liu as Vice President of Marketing. Liu will lead Token’s marketing organization, building the demand engine and market narrative behind TokenCore as the company scales the category it created – Cryptographic Biometric Identity Assurance – into the AI era.
The appointment comes at a defining moment for enterprise security. Credential compromise remains one of the leading causes of enterprise breaches, and AI has made the problem structurally worse – phishing, deepfakes, and social engineering now operate at machine speed and scale, while the credentials underneath have not fundamentally changed in twenty years. Proving the human behind the access has become the defining security priority of the era, and Token is scaling its go-to-market to meet the moment.
Liu joins Token with more than two decades of experience driving scalable revenue growth across cybersecurity, SaaS, ecommerce, and technology organizations, with a specialty in building revenue engines that translate complex technology into measurable pipeline and business impact. Prior to Token, she led marketing at TechMD / 1nteger Security, a national managed IT and cybersecurity firm acquired by Integris, where she drove a full-scale marketing transformation that delivered 2x year-over-year pipeline growth through integrated inbound and outbound strategies. Earlier in her career, she held leadership roles at ZAGENO, Pettable, and Jobcase, consistently delivering outsized growth through data-driven demand generation, account-based marketing, and full-funnel optimization.
At Token, Liu’s mandate is to translate the company’s category-defining technology into clear market positioning, scalable go-to-market strategy, and a demand engine that drives measurable growth at the pace the AI era demands.
“The hardest part of building a new category isn’t the technology – it’s making sure the people who need it understand it,” said Kevin Surace, Chief Executive Officer of Token. “Dianne has spent her career turning complex, technical products into real market momentum. As biometric identity assurance moves from an emerging idea to enterprise priority, she is exactly the leader we need to carry that story to the market.”
Surace is widely recognized as the father of the virtual assistant, having pioneered AI-driven interfaces in the 1990s before leading the development of OnStar for General Motors. Named Inc. Magazine’s Entrepreneur of the Year, a CNBC Top Innovator of the Decade, and a World Economic Forum Tech Pioneer, he holds 95 worldwide patents and has delivered more than 400 keynotes on AI, automation, and disruptive innovation, including at TED and the World Economic Forum.
Unlike MFA, which layers factors onto weak credential foundations, TokenCore, Token’s biometric identity assurance platform, binds access to a verified, physically present human through on-device biometric authentication enforced on secure hardware. Fingerprints never leave the device. Cryptographic keys are generated on-device and never exported. There is nothing for an attacker to steal, phish, or replay.
The TokenCore product line – including the TokenCore Wearable, TokenCore Portable, and TokenCore Node – integrates with existing IAM, SSO, and PAM infrastructure. It does not replace the identity stack. It completes it.
Token is backed by Grand Oaks Capital, the private equity and venture capital firm founded by Paychex founder and billionaire philanthropist B. Thomas Golisano, whose $1 billion portfolio backs companies with large addressable markets and disruptive technology. Grand Oaks has committed more than $43 million to Token, making it one of the most well-capitalized companies in the identity assurance space.
“Token is solving one of the most critical challenges in cybersecurity today – securing identity in a world where credentials are constantly compromised,” said Liu. “The opportunity to translate this level of innovation into market adoption and measurable growth is incredibly compelling, and I’m excited to help accelerate that next phase.”