Mumbai, June 05: Safari Industries, one of India’s leading luggage brands, and Manyavar, India’s most loved wedding and celebration wear brands, have come together to launch “Shaadi Ka Safar”, a first-of-its-kind wedding luggage collaboration designed to transform luggage for modern Indian weddings from a purely functional necessity into a beautiful and meaningful part of the celebration.
“Everything about the wedding is chosen with care. Except what carries it all.”
From the bridal lehenga to the jewelry, from the sherwanis to the safa, from the décor to the mithai boxes, every element of an Indian wedding is chosen with intention and crafted to be remembered. Destination weddings are planned, gifts curated, yet luggage, the one companion that travels through every moment — has never quite received the same consideration.
Bringing together Safari’s expertise in contemporary travel luggage with Manyavar’s deep understanding of wedding culture and modern celebration styling, the collaboration introduces a collection that is gift-worthy, celebration-ready, and journey-friendly. With weddings symbolising new beginnings, “Shaadi Ka Safar” positions luggage as an essential companion in that transition — sitting at the intersection of style, celebration, and function.
Whether packed as part of a bride’s trousseau, gifted by family, or carried into a couple’s first travels together, the collection is designed to be as memorable as the occasion it accompanies.
To support the launch, the collaboration will be amplified through a multi-layered communications plan spanning national editorial outreach, fashion and wedding storytelling, an influencer-led content video by dancer and actress- Mukti Mohan with her actor husband Kunal Thakur, and high-visibility experiential moments.
Shedding light on this collaboration, Sudhir Jatia, Managing Director, Safari Industries, said, “At Safari, we have always believed that luggage is part of life’s most important journeys. With ‘Shaadi Ka Safar’, we wanted to create something that goes beyond utility, something that feels special enough for one of the most memorable milestones in a consumer’s life. This collaboration with Manyavar allows us to bring together thoughtful design, functionality, and celebration in a truly distinctive way.”
Vedant Modi – Chief Revenue Officer, Vedant Fashions Limited, added, “Weddings in India are deeply emotional, culturally rich, and filled with rituals, gifting, and expression. For decades, we have had the privilege of dressing couples for their most important celebration days, and now we are thrilled to accompany them on the journey that follows. Partnering with Safari Industries for this collaboration was a natural fit, their legacy in crafting durable, innovative travel gear perfectly complements our vision of celebration and modern style. With ‘Shaadi Ka Safar’, we are extending the celebration beyond apparel and into an entirely new category, creating a product experience that feels relevant, elegant, and meaningful for today’s couple.”
The ‘Shaadi Ka Safar’ luggage collection is now available across Safari stores, select Manyavar stores, and online across the brand website and leading marketplaces.