ORLÉANS, France, June 4 — Carsup, European leader in concierge services for exceptional vehicles, announces the opening of its third London concierge facility in the heart of Knightsbridge. This new address strengthens an already established UK presence with its Chelsea Harbour and King’s Cross sites and confirms the group’s accelerated expansion strategy in the United Kingdom, a natural market for owners of prestige vehicles.
A global €80-90 billion market driven by the rise of exceptional vehicles as an asset class
Exceptional vehicles have become a true asset class. Worldwide, collector and prestige cars represent nearly €800 billion in underlying value, within a services ecosystem estimated at €80-90 billion in annual revenues, including more than €40 billion dedicated to recurring services: secure storage, maintenance, restoration, logistics and lifestyle experiences.
This market is benefiting from a fast-growing customer base. Indeed, the population of Ultra High Net Worth Individuals (UHNWI, with assets above $30 million) is increasing by 30-50% every five years, and more than 30% of them already own collector cars. Yet the management of these assets remains highly fragmented today, split among numerous local and largely non-digital players. London, a global capital of private finance and premium lifestyle, naturally concentrates a significant share of this clientele.
Against this backdrop, Carsup has established itself as the first one-stop platform for exceptional vehicles, combining a physical network, proprietary technology infrastructure and artificial intelligence to transform a historically artisanal and fragmented activity into an integrated, traceable and personalised wealth-management service.
London, a strategic foothold for structured international expansion
Founded in France in 2019 and backed by leading investors including the Ferrari family and the Pastor family, Carsup now operates 25 conciergeries in France and across Europe, managing a fleet of more than 2,000 vehicles, with more than 15,000 services performed and revenue approximately five times higher than that of its closest identified European competitor in the segment.
In the United Kingdom, Carsup now operates three locations in London. Chelsea Harbour, in one of southwest London’s most discreet residential environments, with 24/7 access and an on-site washing area. King’s Cross, at the heart of London’s rail network (Eurostar, St Pancras, six Underground lines), for owners who travel frequently; and now Knightsbridge, a natural address for central London’s high-net-worth clientele. Two additional central locations are already under consideration.
“Exceptional vehicles have become assets in their own right, requiring the same level of standards, traceability and monitoring as any other component of private wealth. London is a natural step in this development: the market is deep, the clientele discerning, and our model is precisely tailored to meet these needs.” concludes Samuel Lelarge, CEO of Carsup