India, June 4: Raise Financial Services today announced the launch of Millions, an investing app designed to help Gen Z and first-time investors take their first steps towards building long-term wealth. Built around the philosophy of “Your Journey to Millions”, the app enables users to invest across Mutual Funds, Stocks, SIPs and IPOs through an intuitive, goal-oriented experience.
India has seen a sharp rise in retail investment participation, with millions of first-time investors entering the financial ecosystem in recent years. Yet many young Indians remain hesitant to begin their investment journey, often due to limited confidence and familiarity with financial products. Separately, this generation approaches investing differently – they start with aspirations, not assets. Whether it is pursuing a passion, building an additional source of income, starting a business or creating long-term financial security, their financial goals are deeply personal. Raise Financial Services understood this, and designed Millions to bridge this gap by making investing simpler, more accessible and aligned with the ambitions of GenZs.
Pravin Jadhav, Founder of Raise Financial Services said,
“Over the last decade, India has undergone a fundamental shift in how young people think about money. Investing is no longer limited to a small segment of the population. Young Indians are actively thinking about financial independence and participating in the country’s growth story. However, the challenge for our industry is that investing experiences have often been built around products, terminology, and complexity, whereas most people think in terms of goals and outcomes. Millions is built to address this. By bringing together goal-based investing with access to variety of products, we’re making investing feel more relevant, approachable, and connected to what new-age traders actually care about.”
The launch reflects Raise’s broader mission of enabling wider participation in India’s growth story by creating modern, technology-led financial products that simplify investing for every Indian. The Millions app is now available on the Google Play Store and Apple App Store.