Chennai, June 2 : Following its commitment to promoting “Soulful Hospitality” – a core pillar under the group’s brand promise, “The Promise of More” – GRT Hotels & Resorts successfully concluded its “Breathe Free Walkathon 2026” held yesterday, May 31, 2026.
The event, which served as a flagship activation of the group’s “GReaT Being” initiative, saw a unified, synchronized turnout across its portfolio of 22 hotels, all of which are proudly 100% smoke-free, spanning five states. Close to 2,000 participants – including hotel guests, staff members, families, and local community members – walked 3 kilometers in unison to advocate for a smoke-free, tobacco-free future. The “GReaT Being” programme, launched to integrate holistic health and mindful living into the group’s culture, was at the forefront of this initiative, underscoring the brand’s dedication to the long-term wellness of its stakeholders and the environment.
“On World No Tobacco Day, our walkathon reflected GRT Hotels & Resorts’ larger purpose of creating healthier communities. As India’s first integrated no-tobacco hotel group, we believe hospitality extends beyond our hotel walls into shaping healthier lifestyles and mindful choices. Through our ESG journey and initiatives like GReaT Being, we are committed to creating positive impact by nurturing the well-being of our guests, employees, families, and society, building communities that thrive physically, emotionally, and environmentally.” said Vikram Cotah, CEO of GRT Hotels & Resorts.
Event Highlights & Impact:
- Synchronized Engagement: The initiative successfully mobilized a diverse community across 22 locations, creating a cohesive, region-wide demonstration of support for tobacco-free living. Close to 2000 participants walked over 6.5 million steps collectively for a tobacco-free tomorrow.
- Community Wellness: The event provided a platform for guests and associates to engage in active, wellness-driven routines, successfully fostering a culture of health across all participating units.
- Educational Outreach: Through high-visibility campaigns and collective advocacy, the walk served as a significant educational effort to raise awareness about the risks of tobacco use.
- GRT Hotels & Resorts extends its gratitude to all guests and community members who participated in making this event an impactful step toward a healthier, more mindful future.