Mumbai, India, May 28: The biggest frustration in D2C marketing has never been a lack of data, it’s the gap between knowing what needs to change and actually making it happen. At Meta Day 2026, Strique unveiled the autonomous performance marketing execution platform built specifically for direct-to-consumer brands, marking a major shift in how modern D2C growth gets done.
Built by founders with experience managing over $100 million in marketing spend across high growth D2C brands, Strique transforms real world marketing intelligence into a platform designed to continuously optimise revenue and performance.
Strique is not a dashboard, reporting layer, or AI copywriting tool. It is a new operating layer for D2C growth teams where AI doesn’t just surface insights, it executes across the full marketing workflow. From auditing ad accounts and diagnosing underperforming campaigns to generating creatives, queuing campaign actions, and measuring outcomes, Strique closes the loop every other tool leaves open.
A founder or performance marketer simply gives Strique a plain-language growth brief. The system connects to Meta, Google, TikTok, Shopify, and CRM platforms, reads live performance signals, identifies wasted spend, reallocates budgets dynamically, generates creative directions, prepares campaign actions, and builds a structured execution plan.
What makes Strique different is its self–learning feedback loop across the full marketing and revenue stack. The platform learns not only from what drives growth, but also from what wastes spend, lowers ROAS and slows conversion.
Every campaign feeds the system with live performance intelligence across ads, creatives, audiences, email, landing pages, customer journeys, inventory movement and communication flows. Strique remembers what worked, what failed and what needs improvement, continuously optimising execution to drive stronger revenue outcomes with every cycle.
While most AI tools in marketing focus on isolated tasks like writing copy or summarising reports, Strique is designed to manage and optimise growth continuously across the entire revenue stack. As AI evolves from content generation into execution, platforms like Strique represent a shift from fragmented marketing workflows to self–learning systems capable of operating modern D2C growth engines at scale.
The launch comes at a defining moment for the D2C ecosystem. Growth has become more competitive, creative cycles move faster than ever, attribution is increasingly fragmented, and lean teams are expected to deliver at scale. At the same time, AI has evolved from content generation to reasoning, memory, tool use, and execution, making autonomous marketing systems possible for the first time.
Strique has already seen 500+ signups within the first 30 days of its latest version launch, signalling growing demand for AI systems that do more than just generate content. Early brands using the platform are already reporting strong business impact. INC5 improved ROAS by 21% within the first six weeks. CottonWorld increased revenue by 36%, while Crimzon delivered 32% revenue growth alongside significant ROAS improvement. One brand launched 127 Meta creatives in just 40 days while maintaining ROAS at scale, highlighting how AI driven execution is helping brands move faster without compromising performance.
Beyond performance metrics, Strique is helping founders, growth leaders, ecommerce teams and agencies dramatically increase marketing output without increasing headcount, unlocking a faster and more scalable approach to growth for both emerging and large scale D2C brands.
Vatsal Rajgor, Co-Founder & CEO, Strique, said: “The next wave of AI will not stop at generating content, it will manage and optimize growth itself. We believe modern marketing teams can no longer operate through fragmented tools, manual workflows and delayed execution cycles. Strique is built for that shift, a self learning platform that continuously improves revenue, ROAS and performance execution by learning from every campaign, customer interaction and outcome across the entire growth stack.”
The long-term vision for Strique is simple but ambitious: every D2C brand will eventually operate with an autonomous system that understands the brand, connects to its marketing stack, monitors performance, generates assets, launches with approval, and learns from every campaign. That future is no longer theoretical; it is already being built.
As AI reshapes global commerce, Strique represents a new benchmark, not measured by how much content AI can generate, but by how effectively it can drive measurable business outcomes. For D2C brands, Strique turns growth intent directly into execution.