ORLANDO, Fla., May 27 — VENU+, a leading global provider of tech-enabled guest mobility, storage, and entertainment solutions and a portfolio company of Z Capital Group (“ZCG”), today announced a strategic partnership with Merlin Entertainments, a global leader in branded entertainment destinations, to enhance and expand photo capture experiences across Merlin’s international portfolio.
The partnership includes the rollout of VENU+’s Photo Capture platform across 13 Merlin attractions, including flagship destinations such as LEGOLAND® Resorts and the London Eye, spanning Europe, North America, and Asia. The staged implementation is already underway, with several locations operational and additional sites scheduled for activation throughout 2026.
The agreement represents a significant expansion of VENU+’s presence in Europe and marks one of the largest photo capture partnerships in the region to date. It builds on a longstanding relationship between the two companies, with Merlin having partnered with VENU+ across multiple product lines for more than two decades.
Through the partnership, VENU+ will deliver a fully integrated suite of photo capture solutions, including ride photography, immersive media experiences, roaming photography, and digital engagement tools, designed to enhance the guest journey and create lasting, shareable memories.
“We are excited to expand our partnership with Merlin Entertainments and bring our industry-leading photo capture capabilities to some of the world’s most iconic attractions,” said John Dunlap, Chief Executive Officer of VENU+. “This partnership reflects our shared commitment to enhancing the guest experience by creating more opportunities for visitors to capture and relive meaningful moments. As demand for immersive and personalized experiences continues to grow, we are well positioned to deliver innovative solutions at scale.”
The partnership responds directly to increasing guest demand for more dynamic and accessible ways to capture and engage with their experiences. By integrating advanced technologies such as facial recognition, digital content delivery, and real-time media experiences, VENU+ enables attractions to seamlessly blend physical and digital engagement across the guest journey.
“We are delighted to be working in partnership with VENU+ to capture the moments and memories that mean so much to our guests,” said Hywel Mathias, SVP Global Performance at Merlin Entertainments. “Photography is an important part of the experience we offer, and having a partner like VENU+ ensures we can bring families closer through play, and remember their visits long after they leave.”
“At ZCG, we are focused on supporting platforms that enhance the customer experience through innovation and scale,” said James Zenni, Founder, President, and Chief Executive Officer of ZCG. “This partnership highlights VENU+’s ability to execute on large-scale, global opportunities and reinforces its position as a leading provider of technology-enabled solutions for the attractions industry. We are excited to support the team as they continue to expand their global footprint.”
The partnership also signals continued momentum for VENU+’s global growth strategy, with additional product integrations and guest experience enhancements expected across Merlin’s portfolio in the coming years.