New Delhi, May 27: Primebook India, a pioneering full-stack deeptech startup reshaping how the country’s youth access personal computing, has won the Winner title in the Experience & Activation category at the 2026 Kyoorius Creative Awards for its campaign, Primebook Blinkstop (--). The award-winning campaign was conceptualised and executed in collaboration with 82.5 Communications Pvt. Ltd. (Ogilvy Group).
Primebook Blinkstop (--) was created to address one of the most overlooked side effects of prolonged screen exposure – reduced blink rates while consuming digital content. Designed as a subtle software intervention, the innovation introduced a new punctuation mark (--)that naturally prompts users to blink while reading on screens, encouraging healthier digital habits without disrupting the user experience.
What began as a simple design intervention evolved into a larger digital wellness activation that generated widespread awareness around screen fatigue and healthier screen habits among students and young users. The initiative positively impacted over 800,000 users across digital learning environments in India, while also reinforcing Primebook’s differentiated positioning in the student computing ecosystem and its focus on building thoughtful, purpose-driven technology.
Commenting on the recognition, Aman Verma, Co-Founder and COO, Primebook, said:
“Blinkstop (--) was built around a very simple but important insight – students today spend a significant part of their lives in front of screens, often without realising the physical impact of prolonged digital engagement. Instead of approaching this as a traditional awareness campaign, we wanted to embed the solution directly into the product experience itself. Winning at the Kyoorius Creative Awards is a strong validation of how meaningful innovation can emerge from solving everyday behavioural problems in subtle yet scalable ways.”
The Kyoorius Creative Awards are among India’s most respected creative honours, celebrating breakthrough work across advertising, technology, design, digital experiences, and brand innovation.