May 19: BigMuscles Nutrition has announced the launch of its Benchmark Series Creatine Monohydrate, reinforcing the brand’s commitment to making clean, science-backed sports nutrition accessible to India’s growing fitness community.
As creatine rapidly evolves from a niche bodybuilding supplement into a mainstream daily performance essential, the launch comes at a time when India’s fitness and wellness market is witnessing strong momentum across both metro and emerging markets. Designed for fitness enthusiasts, athletes, and beginners alike, the Benchmark Series aims to combine efficacy, transparency, and convenience in one product offering.
Commenting on the category evolution, Jitika Gupta, Chief Marketing Officer, BigMuscles Nutrition said, “The creatine category is at an inflection point in India. Consumers today are actively looking for transparency, clinically backed ingredients, and products that fit seamlessly into their everyday wellness routines. We see immense opportunity in building trust through education and offering products that simplify sports nutrition for both beginners and experienced users.”
Backed by over 500 peer-reviewed studies and more than 30 years of research, creatine monohydrate is widely recognised for supporting strength, power output, muscle recovery, and high-intensity performance. Emerging research has also highlighted its role in cognitive wellness and healthy aging, broadening its relevance beyond traditional gym audiences.
The Benchmark Series Creatine Monohydrate features a clean-label formulation with 100% pure micronized creatine monohydrate, no added sugar, and stevia as a natural sweetener. The product is available in four variants: Unflavoured, Citrus Blast, Tropical Tango, and Sex on the Beach, catering to evolving consumer taste preferences while maintaining ingredient transparency.
The company believes that increasing awareness, fitness-focused lifestyles, and evolving consumer behaviour will continue to fuel demand for performance supplements in India, particularly among younger consumers and women entering strength training and active fitness categories.
With the Benchmark Series Creatine Monohydrate, BigMuscles Nutrition aims to further strengthen its presence in India’s expanding sports nutrition market while continuing to champion accessibility, innovation, and informed fitness choices for modern consumers.