MILAN & PASCHING, Austria, May 18 — Technology company Bending Spoons today announced that it has closed the acquisition of Tractive, an Austria-based global leader in location tracking and health monitoring for pets. The definitive acquisition agreement was entered into in March 2026.
Michael Hurnaus, Tractive’s CEO and co-founder, said of the acquisition: “Building Tractive into a global leader in pet safety over the past thirteen years has been an extraordinary journey. We set out to give pet owners peace of mind, and grew that mission into a product trusted by millions of people across the world. I’m proud of everything the team has achieved, and excited about how far Tractive will reach under Bending Spoons. Their global platform and technological capabilities will help keep Tractive at the cutting edge, combining our strong European innovation culture with the scale needed to reach even more pet parents around the world.”
Luca Ferrari, the Bending Spoons CEO and co-founder, today said: “We’re impressed by what the Tractive team has built. The business is already on a strong trajectory, and we’re confident that the expertise and proprietary technologies we’ve developed at Bending Spoons will accelerate Tractive’s growth. We intend to invest significantly in Tractive for the long run—expanding its health and safety capabilities, developing next-generation devices, and making the product increasingly accessible to pet owners everywhere.”
Tractive is the latest renowned product to join Bending Spoons. In January 2026, Bending Spoons acquired AOL, and the $500 million acquisition of Eventbrite closed in March 2026.