DUBAI, United Arab Emirates, May 18 — AIR Global (“AIR” or the “Company”) (NASDAQ: AIIR), the global leader in flavored shisha molasses and pioneer in advanced inhalation technologies, today announced that its ordinary shares have commenced trading on the Nasdaq Stock Market under the symbol “AIIR.”
“AIR’s entry into the public markets represents a pivotal moment not just for our company, but for the evolution of the shisha and hookah categories as well,” said Stuart Brazier, CEO of AIR. “What originated centuries ago as a cultural ritual is now emerging as a modern, social experience embraced by both its core traditional consumers and a new generation of consumers in Western markets. AIR is the only scaled, purpose-built hookah platform that pairs exceptional flavor innovation with next-generation, science-driven product design.”
According to Arthur D. Little, the flavored molasses market based on consumer spending (including expenditures in lounges and the market size for hookah devices and related accessories) is valued at an estimated $15-19 billion, and overall sales growth is expected to grow steadily, with an estimated CAGR of 4-6% from 2025-2030. AIR has previously announced several strategic initiatives supporting its global growth plans, including:
- Its plans to open a new approximately 70,000-square-foot manufacturing facility in Romania, which is expected to commence operations by Q1 2027. Once fully operational, AIR expects to support more than 150 high-quality jobs at the facility, which is expected to be capable of producing more than 4,000 tons of flavored shisha molasses each year.
- Its acquisition of the rights of NameLess, one of Germany’s most recognized and trusted brands for premium flavored hookah products, in December 2025 and announced plans to introduce its flavors, including Black Nana, to new audiences worldwide via AIR’s extensive global distribution network spanning more than 90 markets.
- The launch in Germany of Crown Switch, Al Fakher’s first rechargeable pod vape system with disposable pods that contains zero ceramics or heavy metals unlike traditional coil and wick vapes, with rollout expected in additional markets in the coming months.
- A transformative collaboration with legendary rapper, entrepreneur and cultural icon Snoop Dogg introducing a premium collection of exclusive hookah flavors combining Snoop Dogg’s signature laid-back lifestyle with Al Fakher’s commitment to impeccable quality, premium ingredients and science-backed safety research.