Chennai, May 12 : Chik, the trusted hair care brand from CavinKare, has unveiled its latest television commercial for CHIK Egg White Protein Shampoo, spotlighting the role of protein nourishment in achieving healthier, stronger-looking hair. The TVC showcases the shampoo’s key benefits, a double dose of protein, help in preventing hair fall, and 5 times more conditioning for smoother, softer, and manageable hair, positioning CHIK Egg White Protein Shampoo as an accessible and effective nourishment-led hair care solution.
Targeted at young consumers and homemakers, the TVC captures relatable everyday hair concerns and presents CHIK Egg White Protein Shampoo as a nourishing solution powered by the goodness of egg white protein. With a youthful and visually engaging narrative, the campaign highlights how protein-based care can support everyday hair health.
Speaking about the campaign, Mr. Rajat Nanda, Business Head – Personal Care at CavinKare, said,
“Consumers today are increasingly seeking hair care solutions that go beyond cleansing and deliver nourishment benefits. With this campaign, we wanted to communicate the role of protein care in a simple, relatable, and engaging manner while strengthening CHIK Egg White Shampoo’s positioning as an effective everyday hair care solution.”
The campaign is currently on air across television channels in Uttar Pradesh, Madhya Pradesh, and Rajasthan markets in Hindi, and in Tamil Nadu in Tamil. The TVC is also available for viewing on YouTube.