May 12: MagicDecor, a Pidilite Ventures-backed D2C home décor startup specialising in made-to-order wallpaper and interior design solutions, has elevated Abhijeet Dash as its Chief Marketing Officer. The move reinforces the company’s commitment to building a stronger marketing leadership as it scales aggressively in the home décor space.
With over seven years of experience scaling D2C brands Abhijeet brings deep expertise in performance marketing and sustainable business growth. As CMO he will lead the company’s marketing strategy with a focus on brand building and customer growth.
Commenting on the transition, he said,
“MagicDecor is at an exciting inflection point and I am looking forward to building on this momentum. The focus will be on deepening our brand presence, reaching new markets and making design-led home décor more accessible to consumers across the country.”
Sidd Panda, Co-Founder and CEO of MagicDecor, added,
“We are excited to have Abhijeet step into this expanded leadership role. His performance-first mindset and deep expertise in D2C growth make him the ideal person to lead MagicDecor’s marketing vision forward.”
As MagicDecor continues to establish itself as a definitive name in India’s home décor landscape, this appointment marks a deliberate move toward building a brand that is as recognisable as it is trusted. With growing demand for personalised décor solutions across metro and Tier 2 and Tier 3 cities, the company is focused on ensuring that its brand story reaches and resonates with every segment of the market.