Bengaluru, India May 11: Building on the success of its much-loved Amalfi collection launched in 2019, SKINN Fine Fragrances from the House of Titan introduces Amalfi Riviera, a new unisex Eau de Parfum, designed to capture the essence of sun-soaked coastal escapes.
Marking the brand’s foray into unisex, gender-neutral fragrances, Amalfi Riviera captures the feeling of summer that stays with you. Inspired by the Sunlit coastlines, citrus and sea salt breeze, and the quiet rhythm of ocean waves, Amalfi Riviera brings to life the feeling of a perfect summer holiday. The launch taps into a growing consumer preference for versatile fragrances suited for warm climates and modern lifestyles.
Part of the campaign, Abhay Deol features in a film set against a coastal backdrop, capturing summer scenes. Known for his effortless charm, Abhay embodies the spirit of Amalfi Riviera – free-spirited, modern, and understated confidence.
The campaign film reflects this mood through unhurried, intimate storytelling, with the idea of “those long summer days on the Amalfi coast” becoming a subtle invitation to escape and slow down.
The fragrance has been crafted by perfumer Santosh Shinde, known for his nuanced and evocative creations. With Amalfi Riviera, he brings together vibrant, refreshing notes that mirror the invigorating spirit of coastal summers, while maintaining the sophistication that SKINN fragrances are known for.
Speaking about the launch, Manish Gupta, CEO – Fragrance & Accessories Division, Titan Company Limited, said: “Amalfi Riviera is a natural evolution of our Amalfi line. With this launch, we are not only extending a successful franchise but also responding to a clear shift in consumer preference towards fresher, more expressive, and unisex fragrances. The fragrance introduces a more contemporary citrus–marine olfactive. Amalfi Riviera is our interpretation of a modern summer, fresh, inclusive, and full of possibilities.”
The fragrance is dermatologically tested, IFRA compliant, and adheres to EU safety standards. Amalfi Riviera is available on the brand website, SKINN kiosks across India, Titan World stores, Shoppers Stop and Lifestyle stores, and leading e-commerce platforms.
