Noida, 11th May, 2026: While policy is made in offices, change happens on the airwaves. This International Women’s Day, the Noida Authority recognized this vital link by honoring Salaam Namaste Community Radio, the community broadcast arm of IMS Noidawith the ‘Naari Leads Swachhta Award.’ The award, presented by Shri S.P. Singh (GM, Noida Authority) and Shri Indu Prakash Singh (OSD), acknowledges a fundamental shift: cleanliness in Noida is no longer just a municipal task; it has become a community conversation.
While the award recognizes recent excellence, it marks a milestone in a journey that began in 2022. Salaam Namaste has evolved beyond a broadcast platform to become a vital pillar of the Swachh Bharat Mission. By bridging the gap between policy and the public, the station has spearheaded high-impact initiatives like the “Zero Waste Campaign” and strategic collaborations with NTPC Dadri, turning the abstract concept of “sustainable living” into a tangible community habit.
Commenting on the recognition, Mr. Chirag Gupta, Vice President, IMS Noida, said,
“This recognition is a testament to the power of community-driven communication in creating meaningful social impact. Through Salaam Namaste Community Radio, we have consistently worked towards amplifying voices that inspire change and promote responsible civic behaviour. We remain committed to supporting initiatives that empower communities and contribute to a cleaner, healthier environment.”
The station’s narrative strength lies in its ability to humanize the mission. From deep-dive thematic discussions to spotlighting “Cleanliness Champions” within the local population, the platform has fostered a culture of collective ownership across Noida and Ghaziabad. This recognition by the Noida Authority underscores how hyper-local communicationspecifically through women-led narrativesis the most effective tool for driving long-term behavioral change in urban ecosystems.
IMS Noida expressed profound gratitude to the Noida Authority for this validation. The institute remains committed to leveraging Salaam Namaste as a catalyst for social empowerment, aligning its broadcast vision with the Ministry of Information and Broadcasting’s goals for a cleaner, healthier, and more sustainable India
The dialogue doesn’t end here. Join the conversation, share your story, and hear more at Salaam Namaste Community Radio, where every voice builds a cleaner tomorrow.
