Mumbai, May 05: Recon Oil Industries Pvt. Ltd., a leading manufacturer of premium edible and application-based oils, celebrated Poila Baisakh (Bengali New Year) by strengthening its bond with the Bengali community in Mumbai. Through a series of on-ground activations, TEZ Premium Mustard Oil collaborated with several prominent Durga Puja committees across the city to bring the “goodness of nature” directly to consumers during this auspicious period with a special offer.
The “Notun Bochor with full on TEZ” campaign featured a heavy on-ground presence at local committee gatherings, where families celebrated the New Year. To enhance the festive experience, Recon offered special prices, exclusive offers to consumers, ensuring that the traditional flavours of the season were accessible to all.
TEZ Premium Mustard Oil is recognized for its PT3 Kachchi Ghani process, which ensures natural pungency and a product that is rich in MUFA, Omega 3, and Omega 6. As part of Recon’s commitment to purity, the oil is produced using a proprietary Seed-to-Oil technology that preserves natural micronutrients without the use of chemicals or refining.
Speaking on the initiative, Nirmalya Biswas, Head of Marketing, Recon Oil stated:
“With a legacy of 35 years of manufacturing premium edible oil, our mission is to integrate the goodness of nature into the daily lives of our customers. Collaborating with Durga Puja committees during Poila Baisakh or Bengali New Year allowed us to engage directly with the hearts and homes of our consumers. Activities like this reinforce our brand promise of purity and tradition, ensuring that the authentic taste of TEZ mustard oil continues to be a staple in every festive meal in this New Year and always.”
