Plum BodyLovin’ just handed the mic to Baba Sehgal, giving summer its catchiest soundtrack yet. The man who defined an era of Indian pop is back, and he has brought a track so good, it should probably come with a warning label.
The campaign film is pure energy: sun-soaked beaches, tropical backdrops, and Baba in full command, singing, dancing, spritzing, and doing what he has always done best: making everything around him impossible to ignore. This is not nostalgia for nostalgia’s sake. It is what happens when you pair a cultural icon with a brand that refuses to simply blend in.
The rhymes land in true Baba style. The rhythm pulls you in. And before you know it, Baba has taken you through all four fragrance worlds without missing a beat. Then comes andar se emotion coming, followed by BodyLovin’, BodyLovin’, and any hope of getting it out of your head is officially gone.
This summer, BodyLovin’ 2.0 is not playing it safe. With four fragrance worlds, Boardroom in Bora Bora, Petals on the Rocks, Matcha But Disco, and Tropic of Discussion, the collection is built on unexpected combinations that are bold, playful, and made to be remembered. Shower gel, body lotion, body mist. Layer them. Live in them. Good luck stopping at one.
As Brand Lead Stuti Sethi puts it: “This summer, our goal was simple. To make BodyLovin’ stick. We wanted people to hear it, remember it, and enjoy it. And if there’s one person who can turn anything into a tune you can’t forget, it’s Baba Sehgal. His style is fun, fearless, and instantly catchy, which made him the perfect voice to bring BodyLovin’ to life while introducing our four new exciting summer bodycare collections i.e. Petals On The Rocks, Boardroom In Bora Bora, Tropic Of Discussion & Matcha But Disco, each carrying a shower gel, body lotion and body mist!’”
Speaking about the collaboration, Baba Sehgal feels, “BodyLovin’ is all about energy, expression, and having fun with who you are, and that’s always been my vibe. This campaign brought together music, nostalgia, and a whole lot of swag. It’s fresh, funky, and has its own shor.”
BodyLovin’ 2.0 is live now on Plum’s website, app, and all leading e-commerce platforms.
