Mumbai, Apr 24 : Limelight Lab Grown Diamonds, India’s pioneering brand in the lab grown diamond jewellery segment, reported a strong Akshaya Tritiya performance this year, delivering 3X year-on-year growth, alongside a 200% surge in first-time buyers.
The development underscores a clear shift in consumer behaviour, with lab grown diamonds increasingly gaining preference over traditional gold purchases during one of India’s most significant jewellery buying occasions.
Traditionally considered an auspicious occasion for gold purchases, Akshaya Tritiya is now witnessing evolving consumer preferences, with buyers increasingly opting for design-led, value-driven lab grown diamond jewellery. This year, a significant share of its festive demand came from new customers entering the category, reflecting growing awareness and acceptance.
Pooja Madhavan, Founder & MD, Limelight Lab Grown Diamonds, said:
“We are witnessing a defining shift in consumer behaviour. Akshaya Tritiya has traditionally been synonymous with gold, but today, a new generation of buyers is actively choosing lab grown diamonds.The surge in first time buyers this year is a strong indicator that the category is moving firmly into the mainstream.”
With increasing adoption among first-time buyers and new-age consumers, Limelight continues to strengthen its position in India’s fast growing lab grown diamond jewellery segment, while accelerating its expansion across key markets.
