India, Apr 21: Noise, India’s leading connected lifestyle brand, today unveiled its latest smartwatch in the premium fashion-tech segment, NoiseFit Diva Araya. For women who see accessories as a reflection of personal style, the Diva Araya goes beyond functionality, it places the design at the forefront. Marking a significant milestone in the brand’s premium journey, the Diva Araya is the brand’s first-ever ceramic smartwatch. It utilizes the unique, glass-like luster of fine ceramics to create a timepiece that feels like high-end jewelry, a design choice elevated by 60 precision-set stones that blend a sophisticated, high-gloss texture with timeless brilliance and scratch-resistant resilience.. It also offers advanced wellness functions, like overnight skin temperature tracking and SOS with live location tracking. the smartwatch is available in three different materials: Ceramic strap, Metal Strap, and Mesh Strap.
Smartwatches have evolved significantly in functionality, yet a distinct gap remains in design-led innovation specifically for women. Diva Araya is designed to bridge that gap, it beautifully merges the elegance of fine jewellery with the intelligence of modern smart features, so you don’t have to choose between style and functionality. Built with premium materials and a thoughtful design approach, it brings together beauty and purpose in a way that feels natural on the wrist.
Commenting on the launch, Amit Khatri, Co-Founder, Noise said, “Diva Araya marks a significant step in our journey, bringing meaningful innovation to segments that have long been overlooked. With this launch, we are moving beyond conventional smartwatch designs. Our goal is a product that’s expressive and intelligent. We’ve combined jewellery–inspired aesthetics with advanced wellness and safety features and we believe this technology fits naturally into a woman’s daily life. It gives her confidence, individuality, and control every day”.
Elegance for Everyday Explorer
Whether navigating a high-stakes boardroom or transitioning to an evening gala, the Diva Araya is designed to adapt the diverse rhythm of a modern woman’s day. As Noise’s first-ever ceramic smartwatch, the hero strap offers a jewelry-like finish that is inherently scratch-resistant, refined with a high-gloss polished metal finish to maintain its premium shine through hectic schedules. For added versatility, the collection also features timeless metal and lightweight mesh options to complement any wardrobe. Embellished with 60 precision-set stones, the watch acts as a statement piece that catches the light during a professional presentation or an outdoor brunch. Even under direct sunlight, the AMOLED display remains crystal clear with 850 NITS of brightness, making it as functional as it is beautiful.
Intelligence that Cares
The Diva Araya is not just a style statement, but it’s packed with smart tech for peace of mind and a deeper understanding of your body. It is a testament to purposeful innovation, where every feature and material choice is designed with women at the center. For the ones navigating late-night commutes or traveling solo, the integrated SOS feature with live location tracking ensures peace of mind is always close at hand. As a sophisticated wellness companion, it offers advanced cycle tracking with phase-wise guidance and overnight skin temperature tracking, providing a deeper understanding of the body’s natural rhythms. With Bluetooth calling and over 100 customizable watch faces, the watch adapts seamlessly to your work life and personal moments.
A Statement of Style and Utility
With the launch of Diva Araya, Noise continues to strengthen its position in the premium segment by addressing the evolving needs of fashion-conscious consumers. By introducing high-end materials like ceramic and focusing on a jewelry-first approach, the brand is redefining the look and feel of the modern smartwatch.
Price and Availability
The Noise Diva Araya is available starting 21st April on gonoise.com
